Sweaty armpits in the future (4 new video!)

Unilever and Lowe New York launched a campaign for a deodorant Rexona - the eternal problem of sweating even in the distant buduschem.Generalnaya strategy has not changed - the rollers continue to develop the concept of "never let you down." In the first video the guy from the future gets to work, overcoming many obstacles and getting away from all sorts of threats. And, of course, his armpits are dry and clean. The story conveys the message that the high technology that await us in the future already exist in the deodorant Rexona.



5 published rollers - part of a global campaign, held under the slogan «Future Ready Protection» («protection, ready for the future") - are small scenes from the life of a Man and his domestic robot in the distant future.



Also it launched a series of excellent qualities of deodorant Rexona in buduschem.Demonstratsiya impenetrable qualities Rexona passes through distrust product robot housewives. He struggles to break the protection against sweat, dirty tricks or adjusting peeping his master. But in the end he finds himself in a funny position.

As' Futurisk «, the series also took director Matthijs van Heijningen of MJZ, and the post-production studio was engaged in The Mill, so the level of ekzekyushena should pay special attention.









And going back to the first movie, it should be said that concern Unilever have repeatedly used in the promotion of the deodorant Rexona (aka Degree) running and other physical exercise as the main causes of sweating. Get at least a "golden Cannes» clip «Stunt City» in 2005 or last year's spot «Pamplona».

via / tv-spot / 2007/05/02/17482 /