Bashny.Net
Lowe Adventa developed the campaign «Brahma: improvise!" About the philosophy of life "ginga"
Bashny.Net
MOSCOW, June 14, 2007 - "SUN InBev" launched a new advertising campaign «Brahma: improvise!". TV ad campaign can already be seen in the broadcast channel "First", NTV, Ren TV, TVC, TV-3.
How to tell the agency website, the movie is called «Brahma - Flip pong». "It turns out to play tennis, you do not necessarily need a racket and a tennis table. Suffice ball, a pair of slates ... and a little imagination. Brahma: improvise! "- Was the main idea of the new campaign.
Brand advertising communication is based on the character of the beer Brahma, reflecting a special attitude to life - is that in Brazil is called the word "ginga". "Ginga" - a philosophy of life, the search for innovative solutions to complex problems, it is the original style, which is so famous Brazilians. Brahma represents Brazilian joyous, in which the combined creativity and ingenuity, the ability to live beautifully and naturally. The new campaign continues the theme of improvisation.
Brahma - light and refreshing beer "premium" class, rich citrus note, with a distinctive floral aroma. Beer fortress 4, 6% is bottled in glass bottles of the original form.
Brahma beer produced in Brazil since 1888. Today Brahma ranked fifth in the world by sales. Currently, Brahma is one of the global flagship brands InBev, along with Stella Artois, Beck's and Leffe.
In Russia, the development of tailored integrated advertising campaign spends Lowe Adventa (movie - adaptation, print and ooh - local shooting), mediarazmeschenie - Universal McCann and "Starck».
via # image5283055
How to tell the agency website, the movie is called «Brahma - Flip pong». "It turns out to play tennis, you do not necessarily need a racket and a tennis table. Suffice ball, a pair of slates ... and a little imagination. Brahma: improvise! "- Was the main idea of the new campaign.
Brand advertising communication is based on the character of the beer Brahma, reflecting a special attitude to life - is that in Brazil is called the word "ginga". "Ginga" - a philosophy of life, the search for innovative solutions to complex problems, it is the original style, which is so famous Brazilians. Brahma represents Brazilian joyous, in which the combined creativity and ingenuity, the ability to live beautifully and naturally. The new campaign continues the theme of improvisation.
Brahma - light and refreshing beer "premium" class, rich citrus note, with a distinctive floral aroma. Beer fortress 4, 6% is bottled in glass bottles of the original form.
Brahma beer produced in Brazil since 1888. Today Brahma ranked fifth in the world by sales. Currently, Brahma is one of the global flagship brands InBev, along with Stella Artois, Beck's and Leffe.
In Russia, the development of tailored integrated advertising campaign spends Lowe Adventa (movie - adaptation, print and ooh - local shooting), mediarazmeschenie - Universal McCann and "Starck».
via # image5283055
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