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Ask.com search engine has found what he was looking (girls with swords). New Soul Plane campaign created for him in the CP + B
Search engine Ask.com launched a US advertising campaign, created by the famous agency Crispin Porter + Bogusky. Together, they are trying to create an aura around vsemoguschesti "holy" "algorithm». B>
- Algorithm - the main component of the search engine, which is coupled with some features and tools, determine the results of the issuance. Unfortunately, people often do not think about it, it does not focus in most cases, the engine of the car - said Greg Ott, vice president of marketing at Ask.com's. - This campaign, we want to draw the audience's attention to the fact that the ability to have all the different systems, and it has a value.
Rollers, aired in early May, were placed in all the major cable networks.
A series of spots shows the importance of the algorithm on an example of ordinary life situations. In the spot "Papa" kid complains to his father that one of his classmate teased because her parents used "algorithm is broken." After his father assured her son that "he and my mother always used to get the result only the most powerful algorithms", the guy leaves satisfied, saying, "I knew it».
In another video, "Barbecue", three friends talk about their experiences with the class of algorithms. Suddenly interfering fourth young man trying to squeeze with his story, but his friends just convict him of lying: man is not familiar with these, the correct algorithm.
The third spot - a hymn. The man sings from the scene that he found what he was looking for - girls with swords.
Post supported on-line, press and outdoor advertising.
via adme.ru
- Algorithm - the main component of the search engine, which is coupled with some features and tools, determine the results of the issuance. Unfortunately, people often do not think about it, it does not focus in most cases, the engine of the car - said Greg Ott, vice president of marketing at Ask.com's. - This campaign, we want to draw the audience's attention to the fact that the ability to have all the different systems, and it has a value.
Rollers, aired in early May, were placed in all the major cable networks.
A series of spots shows the importance of the algorithm on an example of ordinary life situations. In the spot "Papa" kid complains to his father that one of his classmate teased because her parents used "algorithm is broken." After his father assured her son that "he and my mother always used to get the result only the most powerful algorithms", the guy leaves satisfied, saying, "I knew it».
In another video, "Barbecue", three friends talk about their experiences with the class of algorithms. Suddenly interfering fourth young man trying to squeeze with his story, but his friends just convict him of lying: man is not familiar with these, the correct algorithm.
The third spot - a hymn. The man sings from the scene that he found what he was looking for - girls with swords.
Post supported on-line, press and outdoor advertising.
via adme.ru
Promotional film that can be seen only at a speed of 100km / h.
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