Promotional film that can be seen only at a speed of 100km / h.

Saatchi & Saatchi, New Zealand made a real short animation using outdoor advertising for Rodney District Council.


Billboards were placed close enough to each other so that the cars passing by at speeds above 100km / h, motorists could see an animation that suddenly ended in a flash with the words "Do not let your life slip by before my eyes. Slow down ».







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