The path to the thoughts of a girl goes through her diary. Phantasmagoria in advertising stationery

Oxford, a famous French manufacturer of notebooks and diaries, has launched a new advertising campaign under the slogan successfully used the first year - «Le talent c'est d'avoir envie» - «Talent means 'be willing'»

The campaign, developed by the agency Ailleurs Exactement, opened expressive roller "Wind" - the viewer gets into the imagination of a young girl through the pages of her diary scribbled Oxford, who leafs through the wind, making the environment change by writing in a notebook. The video transmits a message the audience that the notebook Oxford - it's the perfect tool for searching and expressing yourself.




It is worth noting the excellent work of the director Christophe Navarre and post-production Def2Shoot - technically perfect spot to get the same pulsing inner rhythm, complete with song «On my shoulders» group The Do



46-second spot ran in the first broadcast in cinemas and on the Internet, and then it will be on television in a shortened version of 30 and 20 seconds. In this and the next year the movie will be broadcasted in Europe.


Agency: Ailleurs Exactement
Creative: Marc Sinegre, Jean Letellier
Creative Director: Pierre Noell
Agency Producer: Joanne Laplante
Production Company: Irene
Director: Christophe Navarre
Director of Photography: Patrick Duroux
Producer: Pascale Pallatin
Editor: Samuel Danesi
VFX: Def 2 Shoot
Sound Design: Tranquille le Chat


Sound Producer: Laurent D'herbcourt

Music: The Do «On my shoulders»

via adme.ru