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Nobody thinks you're cool. Social advertising for guys to show off on the road
The Australian government organization The Roads and Traffic Authority has launched a social campaign against fast careless ezdy.V Australia about 40% of road accidents with a fatal outcome are due to the high-speed driving - only in the state of New South Wales, where the organization each year because of the speed die 220 people and more than 4,000 injured.
Among the "riders" prevails youth and research RTA and vital observations, the young guys are doing it because they believed it was cool and elevates them above the public. And according to the same research, the global advertising, showing the terrible consequences of accidents, becoming less and less effective. Young people simply do not accept the message - "it will not happen to me." The purpose of the new advertising campaign - to dissuade them of "coolness" inappropriate behavior on the road and make a "race" socially unacceptable, saying in the language of young people and affecting its value.
The video shows a guy sitting behind the wheel and try to impress others - a sharp start to slip at the traffic lights, dangerous turn at full speed, ignoring pedestrians. But instead of admiring glances he gets a gesture of contempt - bendy little finger worldwide designating one "show off an idiot».
Tagline: «Speeding. No one thinks big of you »-« Racing. Nobody thinks you're cool »
via adme.ru
Among the "riders" prevails youth and research RTA and vital observations, the young guys are doing it because they believed it was cool and elevates them above the public. And according to the same research, the global advertising, showing the terrible consequences of accidents, becoming less and less effective. Young people simply do not accept the message - "it will not happen to me." The purpose of the new advertising campaign - to dissuade them of "coolness" inappropriate behavior on the road and make a "race" socially unacceptable, saying in the language of young people and affecting its value.
The video shows a guy sitting behind the wheel and try to impress others - a sharp start to slip at the traffic lights, dangerous turn at full speed, ignoring pedestrians. But instead of admiring glances he gets a gesture of contempt - bendy little finger worldwide designating one "show off an idiot».
Tagline: «Speeding. No one thinks big of you »-« Racing. Nobody thinks you're cool »
via adme.ru
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