Kazakhstan MTS. Creolab developed an advertising campaign for the mobile operator NEO Bashny.Net

Creative agency Creolab completed the development of an advertising campaign to promote the tariff plans two new mobile operator in Kazakhstan - MTS (Mobile Telecom Service), acting in the Kazakh market under the brand NEO, the launch of which took place on February 14, 2007.

As described at the agency site, to promote the services of cellular communication NEO was selected concept emphasizes the value of family ties and human communication. Rates NEO presented in the materials as an important link that allows you to relate, to bring together, to unite different generations of modern Kazakh family.


Articles express the idea that the new tariffs NEO offer modern Kazakhstan residents more opportunities for communication within the country or abroad. The advertising messages used in real-life situations that are understandable to every person and designed for emotional empathy.

The campaign aired in mid-June in the following formats: TV, radio, outdoor advertising, press.







Creative Director: Alex Filkov
Strategic Planning Director: Tatiana Zhelezko
Director Customer: Elena Shusharicheva
Art Director: Anna May
Copywriter: Andrei Solovyov
Production: PS TVC



via www.adme.ru