Tetris in the windows of houses. Grey Worldwide Russia has developed the campaign "Night of the full opening of the" beer Efes

Agency Grey Moscow won the tender for creative services and brand Efes prepared ATL-campaign under the slogan "The night is full of discoveries" .Slogan new campaign "Night of the full opening of the" most accurately in a concise form conveys to the consumer the idea that Efes can see a lot of unusual and wonderful things around them, even in the ordinary at first glance, the atmosphere of a night megacity.

Roller "Tetris" - the first fashion clips, which set a new brand communication, showing bright and unusual discoveries await you in dealing with brand Efes.





As described at the agency site, outdoor advertising creative idea is reflected in the visual image of a neon sign "City Open» - «City opened." This message calls with Efes look at the nightlife of the city in a different way and do new and amazing discoveries. The firewalls that idea was further enhanced by simulating a break in the wall, which is visible through the night city c SPLIT window bright lights.




















Creative Group:



Grey
Creative Director: Oleg Lapshin
Art-director: Catherine Scharf
Copywriter: Alexey Lobanov
Strategic Director: Alexei Gorshkov
Management Supervisor: Irina Pecheneva
Account Supervisor: Timur Makarov

Efes
Marketing Director: Burke Kardesh
Marketing Manager: Natalya Kovalenko
Brand executive: Tatiana Alferov Andrei Meshcheryakov



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