Blue relaxes. Grey Worldwide Moscow launched a new advertising campaign for the brand Lenor

Moscow, May 15, 2007 - Advertising agency Grey Worldwide Moscow launched a new advertising campaign for the brand Lenor company Procter & Gamble.

How to tell the agency website, the purpose of the campaign - to inform consumers about the new series of Lenor «Aromatherapy" and talk about the features of the product.

The campaign was developed by the Agency and have been published three layouts: "Sun of Andalusia", "fresh air" and "Active freshness».

Oleg Lapshin, creative director of the agency Grey Worldwide Moscow: «We have tried to find a unifying element, with which a woman at a glance to understand, what kind of series in question. The agency has proposed to use some kind of mnemonic device for consumers to read and easy to remember the key message. Each scent lineup Lenor has its own color and at the same time creates a certain mood ».

In the near future, consumers expect familiarity with new products Lenor series "Aromatherapy».

Mediarazmescheniem engaged in agency MediaCom CIS.













The creative team of the agency Grey Worldwide Moscow:

Author of the idea - Oleg Lapshin
Creative director - Oleg Lapshin
Art Director - Kate Scarf
Copywriter - Alexey Lobanov
Management Supervisor - Snezana Dubinin
Account Executive - Julia Martynova
Producer - Galina Eventova

Productions - «Buzz- production»
Photographer - Eugene compulsory military
Producer - Marina Sheptalina



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