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Grey Worldwide Russia: It is not new to deceive - it is advertising Big Bon
How learned Website , agency Grey Worldwide Russia has developed a new campaign Flight Big Bon (Brand Trading House "Rollton") with the girls in the form of noodles.
In the history of the development of campaign continues "BIGBON Day", in which the ingredients BIGBON hardly comes time for lunch, come directly to the office. In addition to the striking visual images, is given wordplay, thanks to which "grocery" theme echoes the usual fun, typical office situations.
So in the new clip played up the expression "hang noodles on the ears».
Heroes BIGBON obsessed his mission - to energize and give office workers a positive mood.
Other videos from the campaign - "Elevator", "Reception", the beginning of the campaign - Lunch comes to your office. Grey Worldwide Moscow revived noodles BIGBON
The advertising campaign is designed for active, mobile young people aged 25 to 45 years, who did not always have the time to cook a meal or going to the restaurant at lunchtime.
The current promotional activity aimed at strengthening the position of the brand in the segment BIGBON convenience foods, as well as to increase market share and brand differentiation from its main competitors.
via / creativity / 2007/01/25/14589 /
In the history of the development of campaign continues "BIGBON Day", in which the ingredients BIGBON hardly comes time for lunch, come directly to the office. In addition to the striking visual images, is given wordplay, thanks to which "grocery" theme echoes the usual fun, typical office situations.
So in the new clip played up the expression "hang noodles on the ears».
Heroes BIGBON obsessed his mission - to energize and give office workers a positive mood.
Other videos from the campaign - "Elevator", "Reception", the beginning of the campaign - Lunch comes to your office. Grey Worldwide Moscow revived noodles BIGBON
The advertising campaign is designed for active, mobile young people aged 25 to 45 years, who did not always have the time to cook a meal or going to the restaurant at lunchtime.
The current promotional activity aimed at strengthening the position of the brand in the segment BIGBON convenience foods, as well as to increase market share and brand differentiation from its main competitors.
via / creativity / 2007/01/25/14589 /
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