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Agency MILK: To preserve youth, it is necessary that Tone was you
How it became known site in Russia was aired a second video in the new campaign "Tonus Active +" (JSC 'Lebedyansky »).
MILK agency developed a series of rollers communicates the benefits of a particular line of juice. For the first movie, "boost immunity" talked about an effective and enjoyable way to improve health.
The second video from the campaign - "Keep the youth».
According to the agency, the third movie "Add cheerfulness" will be released in the near future.
How to tell the agency website, the campaign is independent and has no relation to the previous movies. At the same time the core values of the brand - optimistic and positive outlook on life, active life - have remained unchanged.
A typical representative of the target audience "Tonus" - is a modern active woman aged 25-35, who want to be beautiful, attractive, vibrant and healthy.
All videos from the series are united by the fact that the problem that arises before the heroine, and the action of the product are shown metaphorically, which is quite unusual for this category of products.
Customer - JSC "Lebedyansky»
Director of the "Juice" - Ilya Serov
Senior Brand Manager - Svetlana Olkova
Junior Brand Manager - Elena Medne
Agency - MILK
Creative director - Alexander Ovchinnikov
The head of the creative team - Maxim Zelencov
Art Director - Stanislav Ushakov
Copywriter - Evgeny Korchagin
Director of customer service - Maria Pavlocheva
Head of the client group - Sergey Galeev
Account manager - Natalia Ametova
Account-executive - Irina Guseva
Productions - Bazelevs
Director - Leo Gabriadze
Operator - Marat Adelshin
Producer - Margarita Chelmakova
via www.adme.ru
MILK agency developed a series of rollers communicates the benefits of a particular line of juice. For the first movie, "boost immunity" talked about an effective and enjoyable way to improve health.
The second video from the campaign - "Keep the youth».
According to the agency, the third movie "Add cheerfulness" will be released in the near future.
How to tell the agency website, the campaign is independent and has no relation to the previous movies. At the same time the core values of the brand - optimistic and positive outlook on life, active life - have remained unchanged.
A typical representative of the target audience "Tonus" - is a modern active woman aged 25-35, who want to be beautiful, attractive, vibrant and healthy.
All videos from the series are united by the fact that the problem that arises before the heroine, and the action of the product are shown metaphorically, which is quite unusual for this category of products.
Customer - JSC "Lebedyansky»
Director of the "Juice" - Ilya Serov
Senior Brand Manager - Svetlana Olkova
Junior Brand Manager - Elena Medne
Agency - MILK
Creative director - Alexander Ovchinnikov
The head of the creative team - Maxim Zelencov
Art Director - Stanislav Ushakov
Copywriter - Evgeny Korchagin
Director of customer service - Maria Pavlocheva
Head of the client group - Sergey Galeev
Account manager - Natalia Ametova
Account-executive - Irina Guseva
Productions - Bazelevs
Director - Leo Gabriadze
Operator - Marat Adelshin
Producer - Margarita Chelmakova
via www.adme.ru
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