Soap-making effect of a macho romantic idiots

Argentine Agency VegaOlmosPonce, owns contracts for creative services and Impulse Rexona - brands of Unilever, had taken for Axe.V new video "Church" shower gel Axe Argentine creators demonstrated the "macho concept of" reverse not Axe effect and "Soap -effect. " The idea of ​​the video - to show how what you use in the shower, defines the image of your thoughts. To implement the ideas taken opposites: feminine gel soap opposed Ache, male frivolity - a textbook woman's request to marry.

The plot is: A young man uses a woman's soap in the shower, why has strange dreams. He carries everywhere for a church on the trailer, hoping to marry the first girl to agree to it.


Tagline: «Women's soap makes you think like a woman» - «Women soap makes you think, as a woman»





via adme.ru