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MILK in "Tonus". A new clip from the series "To be in good shape, it is necessary that Tone was you"
Bashny.Net
On May 21 launched a new TV advertising campaign Juice "Tonus Active +" (JSC 'Lebedyansky "). It is a series of rollers, each of which communicates a particular advantage of the line juice.
The creative concept was developed by creative agency MILK. The aim of the agency was to create original and memorable commercials. It was necessary to show that "Tonus Active +" gives strength and optimism thanks to toning and firming action of the components of juice (fruit, vitamins and minerals).
How to tell the agency website, the campaign is independent and has no relation to the previous movies. At the same time the core values of the brand - optimistic and positive outlook on life, active life - have remained unchanged.
A typical representative of the target audience "Tonus" - is a modern active woman aged 25-35, who want to be beautiful, attractive, vibrant and healthy.
All videos from the series are united by the fact that the problem that arises before the heroine, and the action of the product are shown metaphorically, which is quite unusual for this category of products.
As long as the air goes first movie entitled "strengthen the immune system." It shows that "Tonus Active +" - is an effective and enjoyable way to improve health and to be healthy - easy and simple. In the near future, will also be videos "preserve youth" and "Add cheerfulness».
The advertising campaign in support of "Tonus Active +" starts in late May and will last throughout the summer. Rollers come in all major channels. Mediarazmescheniem engaged in agency Vizeum (communication group Aegis Media).
Customer - JSC "Lebedyansky»
Director of the "Juice" - Ilya Serov
Senior Brand Manager - Svetlana Olkova
Junior Brand Manager - Elena Medne
Agency - MILK
Creative director - Alexander Ovchinnikov
The head of the creative team - Maxim Zelencov
Art Director - Stanislav Ushakov
Copywriter - Evgeny Korchagin
Director of customer service - Maria Pavlocheva
Head of the client group - Sergey Galeev
Account manager - Natalia Ametova
Account-executive - Irina Guseva
Productions - Bazelevs
Director - Leo Gabriadze
Operator - Marat Adelshin
Producer - Margarita Chelmakova
via www.adme.ru
The creative concept was developed by creative agency MILK. The aim of the agency was to create original and memorable commercials. It was necessary to show that "Tonus Active +" gives strength and optimism thanks to toning and firming action of the components of juice (fruit, vitamins and minerals).
How to tell the agency website, the campaign is independent and has no relation to the previous movies. At the same time the core values of the brand - optimistic and positive outlook on life, active life - have remained unchanged.
A typical representative of the target audience "Tonus" - is a modern active woman aged 25-35, who want to be beautiful, attractive, vibrant and healthy.
All videos from the series are united by the fact that the problem that arises before the heroine, and the action of the product are shown metaphorically, which is quite unusual for this category of products.
As long as the air goes first movie entitled "strengthen the immune system." It shows that "Tonus Active +" - is an effective and enjoyable way to improve health and to be healthy - easy and simple. In the near future, will also be videos "preserve youth" and "Add cheerfulness».
The advertising campaign in support of "Tonus Active +" starts in late May and will last throughout the summer. Rollers come in all major channels. Mediarazmescheniem engaged in agency Vizeum (communication group Aegis Media).
Customer - JSC "Lebedyansky»
Director of the "Juice" - Ilya Serov
Senior Brand Manager - Svetlana Olkova
Junior Brand Manager - Elena Medne
Agency - MILK
Creative director - Alexander Ovchinnikov
The head of the creative team - Maxim Zelencov
Art Director - Stanislav Ushakov
Copywriter - Evgeny Korchagin
Director of customer service - Maria Pavlocheva
Head of the client group - Sergey Galeev
Account manager - Natalia Ametova
Account-executive - Irina Guseva
Productions - Bazelevs
Director - Leo Gabriadze
Operator - Marat Adelshin
Producer - Margarita Chelmakova
via www.adme.ru
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