Bashny.Net
Solar legend Sol beer from RA Instinct
Bashny.Net
Moscow, June 1 - In April launch campaign started on beer SOL «Solar Legends" developed by advertising agency Instinct. Contract on ATL service SOL beer on the Russian market has been won Instinct in the tender. B>
Beer brand SOL - Mexican-born before 2006 SOL imported to Russia from Mexico.
In December 2006, the company EFES Russia signed a licensing agreement with a Mexican brewery Cervecería Cuauhtémoc Moctezuma, a part of the holding company Femsa, and began to brew beer SOL in Moscow.
Today the brand SOL exported to the markets of more than one hundred countries around the world.
Beer SOL is available in transparent bottles of 0, 33 liters with screw cap.
«SOL - this beer parties and dance floors - says Berke Kardesh, marketing director of EFES Russia. - NKontseptsiya developed an advertising campaign emphasizes the origin of the brand, its premium nature and purpose that is entirely correspond to our objectives at the stage of the product launch ».
Creative Group:
The brand team EFES Russia:
Marketing Director: Berke Kardes
Marketing manager: Alain Khramova
Brand executive: Eugene Samorodov
Agency Instinct:
Creative Director: Yaroslav Orlov, Roman Firayner
Art Director: Areg Safaryan
Copywriter: Maria Volkova
Strategic Planners: Michael Choporov, Harina Olga
Account Director: Natasha Orlova
Account Managers: Natasha Drachinskaya, Nikolay Prokhorov
Production - Pandora Films / Shootthesboss
Agency Producer - Natalia Polyakova
Director - Gedeon Nell
via # image3240855
Beer brand SOL - Mexican-born before 2006 SOL imported to Russia from Mexico.
In December 2006, the company EFES Russia signed a licensing agreement with a Mexican brewery Cervecería Cuauhtémoc Moctezuma, a part of the holding company Femsa, and began to brew beer SOL in Moscow.
Today the brand SOL exported to the markets of more than one hundred countries around the world.
Beer SOL is available in transparent bottles of 0, 33 liters with screw cap.
«SOL - this beer parties and dance floors - says Berke Kardesh, marketing director of EFES Russia. - NKontseptsiya developed an advertising campaign emphasizes the origin of the brand, its premium nature and purpose that is entirely correspond to our objectives at the stage of the product launch ».
Creative Group:
The brand team EFES Russia:
Marketing Director: Berke Kardes
Marketing manager: Alain Khramova
Brand executive: Eugene Samorodov
Agency Instinct:
Creative Director: Yaroslav Orlov, Roman Firayner
Art Director: Areg Safaryan
Copywriter: Maria Volkova
Strategic Planners: Michael Choporov, Harina Olga
Account Director: Natasha Orlova
Account Managers: Natasha Drachinskaya, Nikolay Prokhorov
Production - Pandora Films / Shootthesboss
Agency Producer - Natalia Polyakova
Director - Gedeon Nell
via # image3240855
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