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New Law of Attraction wet bodies from Bacardi
Bashny.Net
RKCR / Y & R advertising campaign launched Bacardi rum cost of 7, 5 million pounds. The first of four planned rollers - «Blend & Assimilate» - in the broadcast.
The purpose of the campaign - the unification of all communications brand that in recent times, according to representatives of Bacardi UK, become fragmented in a global sense. The emphasis in the new global campaign is a unique taste of rum and his position in life.
John Burke, Bacardi UK Marketing Director: «The new campaign - a fresh, dynamic reinterpretation of the core values of the brand; we are bringing to the consumer the modern allusions premium and also prove the versatility of the drink and its vibrating subtle attitude towards life completely innovative and creative way ».
The first video already gives a clear understanding of the new visual preferences and strategic focus.
Roller lifted the French directing team Pleix, as Prodakshen made Blink, post-production - MPC, whose main task was to create a completely living bodies of liquid.
via adme.ru
The purpose of the campaign - the unification of all communications brand that in recent times, according to representatives of Bacardi UK, become fragmented in a global sense. The emphasis in the new global campaign is a unique taste of rum and his position in life.
John Burke, Bacardi UK Marketing Director: «The new campaign - a fresh, dynamic reinterpretation of the core values of the brand; we are bringing to the consumer the modern allusions premium and also prove the versatility of the drink and its vibrating subtle attitude towards life completely innovative and creative way ».
The first video already gives a clear understanding of the new visual preferences and strategic focus.
Roller lifted the French directing team Pleix, as Prodakshen made Blink, post-production - MPC, whose main task was to create a completely living bodies of liquid.
via adme.ru
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