No luck ... Life breakup in advertising KIA

141 Coimbra / Ogilvy Group showed deceived hopes of peace in the prints for a long time KIADavnym Charles Dickens wrote the novel "Great Expectations" for the poor and miserable people, whose expectations did not come true. Dickens would have lived today, it would spodvigla writing this novel advertising vehicles KIA. The slogan of post-sales warranty KIA «Guaranteed is nothing but KIA» advertisers 141 Coimbra / Ogilvy Group opened with a fun creative on the topic "What is not guaranteed, unlike KIA».



And almost all are not guaranteed. For example, Japanese tourists are not destined to be photographed against the Statue of Liberty: it is, unfortunately, on the restoration. The girl, who came to the long-awaited vacation, was not to go to the beach: elements raged. And even shop sports nutrition does not guarantee you a tanned muscular guy behind the counter.



In this world, only one thing is guaranteed: after-sales guarantee of 100 000 kilometers (or 5 years) Car KIA.
















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