Advertising Kia Spectra search ends holes

El Segundo California agency has developed for Kia Spectra «motorized" version of the children's game of "chairs" when at the end of music the children should take place, which is less than the players.

The Spot «Musical Cars» The game is played vehicles not only occupy the chairs, and parking space.


The creators of the video believed to have found a new way of communication with the consumer. Colin Jeffery, ECD, El Segundo: «If the world - a platform for games like this to emphasize and strengthen? The essence of the chemical processes between guys and girls. Plus spot shows a design of Spectra, the diversity of its colors and positions Kia as a vehicle for the young at heart and fans of riding ».

Experts also believe that Kia is trying not to build its own brand in the United States, and take the place of VW, using advertising, design ideas of the group and even the creatives VW - Colin Jeffery has previously worked in Boston at the agency, engaged in advertising VW. They also point out that in the video there is no transmission of the unique qualities inherent only Kia Spectra. Wes Brown, an analyst at Iceology, Los Angeles: «The" musical machines "you can remove the Kia brand-name and replace it with the Jetta and Rabbit. It's all over interchangeably ».


Another fun fact from the category of mistakes in the movies: When the cars go in a circle, their 32. A parking space is 54. :)





via adme.ru