Publicis United: Reports of the journalist, who had to drink Buckler

How it became known site in Russia has started an advertising campaign of non-alcoholic beer Buckler, which produces campaign brewing Heineken.
As before, the creative concept is based on the opposition of the consequences of non-alcoholic beer drunkenness when consumed regular beer.

This is done in an ironic manner by the example of a fictional television journalist LIVE TV NEWS, which is reporting from the World Cup, from Japan, from Paris' Fashion Week ».











via adme.ru