Subject inventors and their technical creations in advertising

Advertisers often find enthusiastic fanatics, lunatics who make this world unusual and change it. They pay money to inventors, extreme, dared to some breakthrough, something impossible.
Brands branding receive bonuses heroes campaigns - money for their activities and new opportunities, and consumers - affecting spectacle.


Our selection is devoted to the subject of inventions: here and those "abnormal" and just rolls on inspiring discoveries.


1. BMW - Kinetic SculpuresPrekrasny video about the close relationship of art and engineering. The protagonist of the campaign - Dutch sculptor Theo Jansen. It creates huge structures that are driven only by the force of the wind.




2. UPC - ImpossibleV this budget, but impressive creations Leo Burnett Peru collected the most outstanding trespassers impossible. Spot facing the potential students of the Peruvian University of Technology: open, invent, look.




3. Hydro - Train Stunt, Car StuntEta campaign includes two rollers, made in the style of the home-video showing the destruction of stereotypes and "science - it's boring." In the first spot a few 13-year-olds satisfied on the rails a loop like a roller coaster, and it allowed for the train, while the second - the children in the father's control switch BMW's radio control.





4. Honda - CogOdno of the most renowned "inventions" in the advertising world - a brilliant design, created to advertise the Honda Accord.




5. Panasonic - Manned FlightIzobretenie deserved bronze Cannes - a battery-powered plane.




via / creativity / 2007/07/02/18980 /