"You may be confused with a star." MILK advertising agency developed the campaign for the "World of Leather and Fur"

The company "World of Leather and Fur" launched an advertising campaign in support of a new clothing collection "Fall-Winter 07/08" Referring told The site of the company, the main task of the campaign was to present a new image of MKM. If before the "World of Leather and Fur" used mostly functional commercial advertising, the new campaign, the emphasis is on the range in order to attract a younger audience, which follows the fashion trends.

The basic idea of commercials on TV - show the metamorphosis taking place with the buyer, try on clothes from the new collection. The video shows how the same person varies depending on the selected items to them, try on different images.

According to the head of marketing and advertising MKM Elizabeth Gela, the main success of the movie is that it shows not abstract and glamorous models, namely, the target audience, which will be able to easily find yourself any buyer. That is why initially was unacceptable participation in the movie star.

The idea of the campaign supported the slogan, "You do not recognize themselves in new clothes from the MCM. MKM: New collection - new images ».

The press and outdoor advertising idea is somewhat transformed. The slogan of the campaign: "You may be confused with a star." This is due to the fact that unlike television advertising in the print media and outdoor advertising is aimed at an audience with a higher income that allows you to make it more creative and sharp.