Canisters Blues

Jung von Matt Hamburg, one of the most creative agencies in Europe, has launched an advertising campaign in Switzerland Car Smart, which awakens the audience the feeling of pity for gasoline kanistram.Tsel campaign - to convey information about one of the main advantages of Smart, a very modest consumption of gasoline. German creators came to the brief with not the new technique, but with a great idea and its embodiment.


Reception "is a product, it means something that was very necessary before, now has no value" is used quite often in advertising. Let us recall the famous "lamp» IKEA, video using this entry and mocks him well. Jung von Matt went to the beaten path, creating, however, entirely new images.


Since the fuel into a Smart spent very little, there is no need to carry a spare in the trunk of a can of gasoline in case. Consequently cans are sent to the garage in the cellar, are thrown in the trash, are left anywhere. And the canister with the real owners, frustrated by the fact that they are no longer needed, they are totally empty, and only fills the rain, singing soulful melancholy blues.

Tagline: "Only 3 31 100 km. Sorry ».

Roller lifted Matthieu Mantovani of the Swiss Productions Markenfilm / Nice Shirt Films.



via / paedia / reels / 2003/01/01/28226 /