Two views of a story in advertising HSBC Bank Bashny.Net

JWT London has launched an advertising campaign for HSBC Bank under a long slogan, reflecting the bank's individual approach to customers and its ability to learn to work with people still luchshe.Na this week on British television appeared 100-second short film that demonstrated opinion on both sides of one and the same event. Roller «Lumberjack» («Woodcutter") is really hard to be called differently, since in those few seconds agency and directed by Vince Squibb of Gorgeous Enterprises managed to hold fairly voluminous history, overflowing with emotions and life as it is with all the complex interweaving and the inability to clearly interpret events and human behavior.

Despite the almost complete absence of speech in the spot market, understand its story and the idea of ​​non-English speaking people is difficult - it is too full of details that create a complete picture of what is happening. So it makes sense to retell it.

The viewer sees the "green" gathered at the rally in the woods without letting loggers cut down the cedars. Arrived police disperse an unsanctioned rally, taking protesters to the police station. One of the women passing woodcutter throws him "happy now?". The next scene takes place in a police station, where for the woman woodcutter bail. She is angry, but sits on the motorcycle and the man riding with him, not holding him, and for the seat, and then all the hugs, forgiving and understanding it. And the way she does this, we realize that these two - love each other spouse. Just busy life of different things.

Tagline: "We understand that people look at things differently. Therefore, what we learn from one customer, helping us to better serve the other ».

The soundtrack to the roller has been selected song «Clam, Crab, Cockle, Cowrie» American singer and harpist Joanna Newsom. Post-production - The Mill.




via adme.ru