F # cking awesome! Obscene video received Emmy Award

Roller beer Bud Light «Swear Jar» won first prize in the contest Emmy, which conducts the American Academy of Television (Academy of Television Arts & Sciences) in the category of creativity for spots that are never shown on TV. h3> Recall that on 25 July were determined 5-rollers contenders for this prestigious award.

"Emmy" - a TV analogue Oscar. Golden statuette woman where an atom that holds the woman symbolizes the TV as a science, and the wings behind her - television as art, awarded for outstanding achievements in the field of television. The first statue was presented in 1949.

"Obscene" movie was developed by the Chicago office of Omnicom Group DDB agency and filmed at the studio Hungry Man. It asks the office worker colleagues, where will the penalties of "Bran barrel» («Swear jar»), prepared for the use of obscene language.

When employees know that the money will be spent on beer Bud Light, they start cursing at every opportunity. Coarse language in spot replaced by a characteristic electronic plug. The video was never broadcast on television.

Jury Emmy Awards and nominated for prizes following videos: «Brother of the Bride» for Hallmark (Leo Burnett, Publicis Groupe), «Carrier Pigeons» for FedEx (BBDO, Omnicom Group), «Delivery» for Travelers (Fallon, Publicis Groupe) and «It's Mine» for Co * a-Cola (Wieden + Kennedy). 0 in stock! 10 Comments

• September 17, 2008
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