rating agencies specializing in creating viral advertising, business and easy and difficult at the same time. h3> On the one hand, all the major players in the hearing and did not hide. They "take responsibility for another act of viral advertising" shortly after the completion of the campaign, or to talk about it once in the press releases to trade publications. On the other hand, most of the question, "Who else is the author of a Launch" and remains unanswered. And, frankly, thank God. The fact that people are embarrassed of their own works, gives us at least some hope for improvement in the overall temperature in the ward.
Thus, in the ranking of the best agencies of Russia got the virus are not so many companies. Namely seven.
Dear readers, if you have a good knowledge of the secret Russian agencies viral marketing, welcome to comment. Add-ons are welcome, as usual.
Also read other ratings Website h3>
1. Affect h3>
The agency "Affect" - perhaps the most famous viral marketing agency in Russia. And one of the most successful. On the market since 2001, since 2005 was engaged in one of the first viral promotion, then just originate in Russia. The most successful campaign, when viewed in terms of the number of views and resonance - "Mutiny one manager 'for the film Timur Bekmambetov's" Wanted. " The role of the "Affect" in this project - strategy and culture, which the agency coped very well received not only a large-scale online and offline response and enthusiastic praise from the guru of viral marketing The Viral Factory.
Here is the work "Affect»:
Womanjournal.com. Hysteria in the barbershop
The game "The Wayward morning Lipton»
Turbocherepaha Skylink
How to stuff an elephant into a power outlet? Corbina Telecom
The first ad magician Russian
And other works
2. IQ Marketing h3>
One of the pioneers, are the authors of the viral campaign spots "before they reach the holiday" for Danone, which was included in the shortlist Cannes Lions 2007 (and just a 3-ex nominations). A year earlier, the agency "shot" with a campaign for an online store Ozon (case Ozon «Beware of Dog"), received at the "Cannes Lions 2006" prize in the category Event Marketing. One of the latest viruses, the authorship of which was openly acknowledged - a campaign for a cocktail "Helicopter».
3. XAN h3>
Internet laboratory "Xan" - known mnogostanochnik producing anything that might exist on the network. From multimedia presentations to the Web sites. Recently, at the forefront of "Ksana" went viral marketing.
Their handiwork "Garden zatselovali fruit" (non-profit project won among hitherto unprecedented popularity of online games, and, in fact, became the beginning of viral marketing in the laboratory), "Gurmanavty" for Rosinter Restaurants, «Draw music" for Philips, Flash Game Test "What do you flower?" for Florist.ru and so on and so forth. That is basically Xan produces entertainment content viral.
In addition, there is reason to believe that the virus campaign Stream "There was not a single gap" was also developed in Ksana, although CEO Roman Mandrik denies.
Have Ksana and viral video - clip for stationery manufacturer PROFF, movie about Gerasimos and Mu-Mu Chocolate "Babaev».
4. Instinct h3>
One of the best creative agencies in Russia. Not specializes in viruses, but does not eliminate them within integrated campaigns. Among the works presented officially Agency can distinguish campaign kvass "Nikola", among informal - uncensored video Eldorado (+1).
5. MY DUCK'S VISION h3>
"Studio under the wonderful name - My Duck's Vision began its existence on Dec. 2, 2006. A month since its inception, without even waiting we took something sane. A month after that, we began to take on a permanent basis. We participated in advertising campaigns brands such as YouTube, AXE, Clear, Homepage. New video output with an arbitrary frequency. On average, about 1-2 times monthly. Total number of hits on all our videos (80) on all video-hosting and entertainment resources (including foreign ones) is more than 10,000,000 views ».
"The first sane movie" - a parody of the advertising Head'n'Shoulders «But for 100 bucks?". Behind followed by other parodies, among which deserves special attention, "Where have you been? - Cried ».
The most popular video - a parody of "Dancing Matt", filmed for Homepage.ru in the Moscow subway.
6. MFIVE CREATIVE GROUP h3>
Gained notoriety thanks to a viral video «Russian National Fun - Kosogorov Samogon». Inspired by the idea of a viral video glasses Rayban, where the guys catch the eyes of the incredible spectacles provisions mfive creators decided to make the Russian version of this fun for "moonshine Kosogorov».
Two guys caught moonshine mouth.
The video features a high level Productions, alas, is not typical of the vast majority of Russian viral videos. At the time of publication of this material clip «Russian National Fun - Kosogorov Samogon» scored on YouTube 657,996 views. After the massive success "revolt of the manager" - a second in our ranking. Third from My Duck's Division and parodies of "Dancing Matt" (it clips 466,000 views).
Unfortunately, "Kosogorov moonshine" is the only virus mfive.
7. GUERRILLA! RU h3>
Guerrilla! Ru - enough known agency with a lot of different projects, but the best in 2008 were "guerrilla Snickers-proteins", released on the streets of Moscow to express their reaction to the new bar publicly.
In early November, appeared on YouTube user moscowsquirrels, who posted 12 videos about the adventures orehozavisimyh protein. Rollerblading, as is often the case, it is made in the spirit of self-made-video: witnesses strange squirrel antics allegedly remove what is happening on mobile phones. As a result, at the moment, the most popular clips of the twelve 90 thousand views. In another three - is approaching 50 thousand. Other podotstal.
BBDO Moscow involvement in the campaign denied, but Guerrilla in its case-blog in LiveJournal opened all appearances and passwords. By the way, since December last year in a blog no updates, which can not but cause concern.
8. GRAPE h3>
RA "Grape" has been working since 2002. In 2007 it was in the rating web studios Russia's financial indicators, located on the 7th place with nearly 40 million revolutions. And in this year's ranking of the most awarded agencies ACAR appeared on 19 place. Most of all known viral advertising campaign for Axe Effect, Rexona and Rosno.
Viral advertising of cutting foreign viral videos. Almost free for advisory network gooroo.ru.
In the best tradition of the terrible viral advertising from Russia (Axe)
Zacepi.tv for Axe, who was supposed to catch
9. Mayer h3>
In contrast to the tedious and adjusted to the latest bukovki official website of the agency's most famous and controversial work, "Mayer" is a virus "Pancakes with a striptease" for "teaspoon", created simply by the canons.
"Tea spoon". Stick where you see fit
"Damn" and "mouth" were the promoters' teaspoons »
