Mona Lisa painted fat of 14 hamburgers

Fast Food Network Arby's and Fletcher Martin Agency launched a campaign to promote the new "rostburgerov", in which a giant painted the Mona Lisa of fat hamburgers competitors. "Rostburgery" different from the usual way of cooking hamburgers. The first roasted on an open fire, and the second on a hot stove in the oil. It is easy to assume that the "rostburgery" fat has the ability to flow freely, are more useful than hamburgers, in which not only the fat from the meat, but also perekalennoe oil.
On this and the emphasis in the campaign, developed by Fletcher Martin. The agency invited to participate in the project, one of the most interesting young artists of the United States. Phil Hansen is known for his unique talent to paint anything. In fact, the search for new tools for drawing, which made it possible to express the main idea of ​​his work - is the essence of the art of Phil Hansen. Portrait of cyclist Lance Armstrong, he, for example, drew the wheels of children's tricycle riding on it spread out on the paper. A campaign for Arby's Phil drew a huge copy of the Mona Lisa from the fat hamburgers prepared in the usual way.
In painting a height of about four meters it took him only 14 hamburgers.



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• March 17, 2009
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