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"For your friends you are irreplaceable." Psyop shot video for "Golden Barrel"
In September, the national TV was a new advertising campaign in support of the brand "Golden Barrel" RUS.Strategiya of SABMiller and the creative concept of the campaign developed by agency BBDO Moscow.
The basic idea of roller: each in his own valuable and irreplaceable. After all, if you take away from your company at least one, then everything will change much. And if your friends have not been you - it would have been a completely different, wrong, history. The slogan of the movie - "For your friends you are indispensable».
"In order to express the basic idea - said the head of the creative group BBDO Moscow Savrasov Catherine - we have shown that it would be a well-known works, if one remove one of the three friends. They have changed beyond recognition, and would lose its history ».
Productions studio carried Psyop (New York).
via / kreativnyj_obzor / 2007/09/07/20103 /
The basic idea of roller: each in his own valuable and irreplaceable. After all, if you take away from your company at least one, then everything will change much. And if your friends have not been you - it would have been a completely different, wrong, history. The slogan of the movie - "For your friends you are indispensable».
"In order to express the basic idea - said the head of the creative group BBDO Moscow Savrasov Catherine - we have shown that it would be a well-known works, if one remove one of the three friends. They have changed beyond recognition, and would lose its history ».
Productions studio carried Psyop (New York).
via / kreativnyj_obzor / 2007/09/07/20103 /
