W + K and Psyop shows what happens to Happiness Factory breaks Bashny.Net

Wieden + Kennedy Amsterdam and Psyop, created for the Co * a Cola became the famous "Happiness Factory» («Happiness Factory»), also made a mini-movie about the life of workers in this fabriki.Zritelyam decided to show what happens in the cola vending machines is not buying and "Run" to a group of documentary filmmakers who not only track the production process of happiness, but also talked with staff.


A six-minute "documentary" filled with fun details, working discrepancies, continued to burn like a "man-charge," and an extremely positive emotions.



Employees told the film crew about how happy they are, how to love their work, a team spirit and love Ko * a-Cola. Characters voiced by real employees The Co * a-Cola Company, using chunks of interviews with them also.


In Psyop and W + K iota did not retreat from his idea to "make a happy movie senile" and moved it on film.


Todd Mueller, one of the directors, creative director / co-founder Psyop: «Factories are never happy - it is an inner conviction. And we thought, "Okay, let's make it ridiculously happy." It became our creative mantra, our creative beacon. Absurdly happy, just happy to cut in full to the point where it becomes like a clinical jubilation and enthusiasm ».

The film «Inside The Happiness Factory» show visitors opened in May this year, Coca-Cola Museum in Atlanta.



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