David Fincher took ofigitelnyj video to Nike Bashny.Net

This weekend Nike launches new campaign «Fate» («Destiny") within the overall creative strategy «Leave Nothing», devoted to American football and developed by Wieden + Kennedy Portland.Rolik «Fate», filmed legend David Fincher movie, reports the true essence of American Football, parallel telling of the way of two top NFL players literally from their prenatal period until such time as their fate had in a sports match.
Starring in a spot starring LaDainian Tomlinson of the San Diego Chargers All-Pro and Troy Polamalu of the Pittsburgh Steelers. The stories of their lives in the movement shown by David Fincher. The director, known for his gloomy manner to show the essence of people receiving their experiences and impressions. Fincher took "Alien 3," "Seven," "Fight Club," "Panic Room" and is now preparing to release his new film "The Mysterious Case of Benjamin Button».
This time, Fincher just a minute fit perfectly real lives of two American football star. Every scene in the movie - not just a picture, but the fact of the biography of Tomlinson and Polamalu.
Ken Dice, Nike's Vice President of US Brand Management: «The beauty of this movie is that it reminds us, and hard work, the sacrifices, and, yes, the fate that lead to the top of football. We are showing a real passion and the way the best of the best ».


Broadcast video starts October 11 nationwide during football competitions among colleges, and on 12 October, during regular game NFL. It can be seen within a few weeks on channels ESPN, ABC, Fox, CBS, BET and MTV. Also, the spot can be seen on www.nikefootball.com.



via www.nikefootball.com/