By the 20 th anniversary of the slogan Just Do It Nike launched a global advertising campaign Bashny.Net

This week, Nike is launching a global marketing campaign, called the largest in the history of the brand. Built around the theme of the Olympic Games, it will begin with a television commercial titled «Courage» («Courage"), continuing promotion basketball shoe Nike Hyperdunk, and includes a sports race «Human Race» 31 avgusta.Novy spot will be first shown in Asia and Latin America , and on August 8 will be launched in the United States. It is dedicated to the 20th anniversary of the campaign «Just do it» and a collage of the most significant sports events recorded therein.

Consumers will be able to look again passages roller and the history of their creation on the site Nike.com/courage, and leave your comments. The spot was developed by an independent agency Wieden + Kennedy.


The plot is is legendary sports moments, showing the heroic fortitude and dedication of athletes: captured the world record of Michael Johnson (1996), the story of Derek Redmond, excerpts of speeches of such famous athletes like Kobe Bryant, Roger Federer, John Makenroya, Wayne Rooney and Lance Armstrong. < br />




Sports race «The Human Race», scheduled for August 31, will be one of the largest events of its kind: it will feature one million runners in 25 cities.

According to Nielsen Monitor-Plus, Nike advertising costs from January to April this year amounted to $ 75 million. In 2006, the company invested in advertising in the US $ 220 million, then in 2007 - $ 190 million.



Chipped in $ 500 and founded Nike - read full story brenda.Logotip company Nike (in English swoosh, which means "sound of cutting air") is a wing of the goddess Nike. It was designed in 1971 by a student at Portland State University faculty advertisement Caroline Davidson. At the request of Phil Knight, founder of the company Nike, for whom she sometimes performed some work, she drew a logo that could be placed on the side of the shoe. For this work she received a $ 35 (!) In the spring of 1972 saw the light of the first pair of Nike sneakers with the logo ... The rest - is history.

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