Not Beeline and Bilan. The bees danced in social advertising ice cream maker

The company Haagen Daz, unusual ice-cream manufacturers, there is a "green" project to help honey bees «Help the honeybees» .Tsel campaign - to draw attention to the situation of honeybees. Bees pollinate one-third of what we eat, but in recent years they disappear, leaving behind a hives.


In addition to the previously submitted roller "Opera", the agency Goodby Silverstein & Partners introduced a new viral campaign about the dance «Bee-boy» command. As reported in the company, find dancing bees - not just a funny video: Bees really communicate with each other in the language of dance, so telling where to find nectar, how far and in what quantity.



Earlier, super-agency GOODBY SILVERSTEIN & PARTNERS and at least titled production studios Psyop developed video "Opera" in the framework of social initiative ice cream maker.







Häagen-Dazs, using only natural plant extracts, is extremely concerned about the fact that in recent years the "population" of bees in the US fell by almost 25%. To the usual sponsorship program American king of luxury ice cream has launched a campaign to attract the public to the problems of bees and their socially responsible person at the same time.

The campaign Häagen-Dazs was released in a limited batch of ice cream Vanilla Honey Bee with a taste of vanilla and honey. A certain portion of each sold portions Vanilla Honey Bee went to fund studies of bee problems.


via / kreativnyj_obzor / 2007/09/07/20103 /