The agency BBDO New York lifted for telecom AT & T's inspiring video for broadcast during the Winter Olympic Games in Vankuvere.V spot «Up & Up» / «Up and Up" starred Olympic athlete Gretchen Blyler (Gretchen Bleiler), one of the most successful representatives of women's snowboarding history. The spot snowboarding Gretchen shoots up, reaches the boundary of the Universe and falls to the ground.
Several countries may seem a choice of soundtrack: in the video sounds song «Perfect Day» Lou Reed, received special popularity after the release of the movie "Trainspotting».
The director made the prestigious movie director award in 2008 Peter Thwaites, known clips «Waterslide» for Barclaycard and «Light Show» for Guinness. Tagline: Here's to possibilities. / For the opportunity.
See the list of the creative team or download the video.
Lyrics:
Perfect Day
Just a perfect day,
Drink sangria in the park,
And then later, when it gets dark,
We go home.
Just a perfect day,
Feed animals in the zoo
Then later, a movie, too,
And then home.
Oh its such a perfect day,
Im glad I spent it with you.
Oh such a perfect day,
You just keep me hanging on,
You just keep me hanging on.
Just a perfect day,
Problems all left alone,
Weekenders on our own.
Its such fun.
Just a perfect day,
You made me forget myself.
I thought I was someone else,
Someone good.
Oh its such a perfect day,
Im glad I spent it with you.
Oh such a perfect day,
You just keep me hanging on,
You just keep me hanging on.
You're going to reap just what you sow,
You're going to reap just what you sow,
You're going to reap just what you sow,
You're going to reap just what you sow.
4 in stock! 28 Comments - 17 February 2010 28 113
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