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Outdoor Lions. BBDO New York got another Grand Prix (updated)
Grand Prix in the Outdoor Lions category received the agency BBDO New York for his work «Voyeur» for HBO. This is the second highest award of this campaign on the 55th Cannes Lvah.Pervoe, recall, was received on the eve of the nomination Promo Lions, along with gold and silver. In addition, the project received a bronze medal in the competition Media. So far HBO «Voyeur» - record for Lions.
Total delivered to 64 Leo , candidates shortlisted were 601, and applications originally - almost 6,000 from 73 countries.
In the jury, consisting of only 12 people, including the chairman of the jury Prasuni Language Joshi (McCann Ericson India), were difficult days for viewing and evaluation of such a large number of works. Work BBDO New York for HBO was the undisputed leader, as recognized Prasoon Joshi: «This is outstanding work. We were unanimous in choosing ».
The project was an installation of an 8-minute film made by Jake Scott of RSA, on the wall of a house, so that the impression of a transparent wall. Any passer-by could "sneak" through it and see what's going on in 8 apartments in those moments when their inhabitants do not suggest that they see.
Prasoon Joshi: «This is an example of how advertising work competes with life itself. And in such a beautiful way that it almost creates life. And you're completely obsessed with what is happening. This is an example of how advertising can capture the audience's attention. The campaign has won awards in other categories, but I feel that it is outdoor-element involves you in it ».
The only campaign that fought for the Grand Prix with HBO had another campaign BBDO New York, made them for another television network, for the BBC. "Cable campaign," as he called it Prasoon Joshi.
Asia dominates the list of winners: South Korea, Singapore, Malaysia, India, Thailand and China scored with 18 awards.
A series of pre-Olympic prints for Adidas, made TBWA China, won China's first gold Cannes.
Qatar has also received the first Golden Lion - prints for the game Medal Of Honor.
US and UK received three awards (two BBDO New York and one Leo Burnett Chicago), whereas last year the agency of the United States took the Lions 6, and the UK - 4.
Grand Prix
Gold Lions
Silver Lions
The material is being finalized. Bronze lions on the way. B>
via # image5998455
Total delivered to 64 Leo , candidates shortlisted were 601, and applications originally - almost 6,000 from 73 countries.
In the jury, consisting of only 12 people, including the chairman of the jury Prasuni Language Joshi (McCann Ericson India), were difficult days for viewing and evaluation of such a large number of works. Work BBDO New York for HBO was the undisputed leader, as recognized Prasoon Joshi: «This is outstanding work. We were unanimous in choosing ».
The project was an installation of an 8-minute film made by Jake Scott of RSA, on the wall of a house, so that the impression of a transparent wall. Any passer-by could "sneak" through it and see what's going on in 8 apartments in those moments when their inhabitants do not suggest that they see.
Prasoon Joshi: «This is an example of how advertising work competes with life itself. And in such a beautiful way that it almost creates life. And you're completely obsessed with what is happening. This is an example of how advertising can capture the audience's attention. The campaign has won awards in other categories, but I feel that it is outdoor-element involves you in it ».
The only campaign that fought for the Grand Prix with HBO had another campaign BBDO New York, made them for another television network, for the BBC. "Cable campaign," as he called it Prasoon Joshi.
Asia dominates the list of winners: South Korea, Singapore, Malaysia, India, Thailand and China scored with 18 awards.
A series of pre-Olympic prints for Adidas, made TBWA China, won China's first gold Cannes.
Qatar has also received the first Golden Lion - prints for the game Medal Of Honor.
US and UK received three awards (two BBDO New York and one Leo Burnett Chicago), whereas last year the agency of the United States took the Lions 6, and the UK - 4.
Grand Prix
Gold Lions
Silver Lions
The material is being finalized. Bronze lions on the way. B>
via # image5998455
Media Grand Prix takes away to Sweden agency Forsman & amp; Bodenfors
Owners Direct Lions 2008. The first Grand Prix went to India