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Owners Direct Lions 2008. The first Grand Prix went to India
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That night in Cannes was awarded first prizes in two categories - Direct Lions and Promo Lions. Grand Prix in the category Direct has got the agency JWT India for the campaign «Lead India» for the edition of The Times In India
30 members of the jury, led by Marcio Salem, President and Creative Director of the Brazilian Agency Salem, was awarded the «Lead India» («Lead India") for its ability to mobilize one of the biggest companies in the world and involve both young and old in the national elections.
The campaign started January 1, 2007. At that time it was the only print that asked: "Are we going to just shrug their shoulders and blame our infrastructure, our bureaucracy and our political system?". This modest first effort grew into a national campaign, a vklyuchayuschuuyu prints, television, the Internet, advertising on mobile phones, outdoor activity. The aim of the campaign was to help find the pride of the nation and establish a new political leadership.
Advertise asked people if they would be satisfied if India was called a "potential superpower", "emerging markets" or "sleeping tiger." And "if you have it, head to India, register on www.lead.timesofindia.com».
The response stunned client: 1, 3 unique visitors to the site, more than a million hits on YouTube videos and a list of more than 34 thousand participants.
Janet Barker-Evans from DraftFCB Chicago, a member of the jury of Direct Lions , said that "the jury discussed the 1697 works from 62 countries came to almost a unanimous decision regarding the Grand Prix. They sold the idea to people who needed it ... They sell hope ».
Marcio Salem
JWT network also received the Golden Lion for lively campaign Nelka Rent-a-Car, created Costa Rican office network. Having played the wicked ways of the country, the campaign reported: "If you go on the Costa Rica, do it on someone else's car." Self-criticism and a healthy sense of humor JWT Costa Rica sunk into the soul of the jury, some even voted for the award of the Grand Prix of the campaign.
Direct Agency of the Year named agency Shackleton, Madrid. For the second year in a row it gets this award. Australia and the UK were the most awarded with the country - 5 Direct-lions. Lions also received representatives of New Zealand, Belgium, Thailand, Latvia, Germany, Argentina and other countries. The United States did not receive any awards, despite the presence of a 4-fold in the short-list.
Janet Barker-Evans, DraftFCB Chicago: «I was surprised as anyone ... considering the volume of direct marketing that is so rasprostranet in the United States».
All in all, this award was handed over 38 awards. They were chosen from 183 applicants got shortlisted.
Gold Lions
Silver Lions
Bronze Lions
via # image5992705
30 members of the jury, led by Marcio Salem, President and Creative Director of the Brazilian Agency Salem, was awarded the «Lead India» («Lead India") for its ability to mobilize one of the biggest companies in the world and involve both young and old in the national elections.
The campaign started January 1, 2007. At that time it was the only print that asked: "Are we going to just shrug their shoulders and blame our infrastructure, our bureaucracy and our political system?". This modest first effort grew into a national campaign, a vklyuchayuschuuyu prints, television, the Internet, advertising on mobile phones, outdoor activity. The aim of the campaign was to help find the pride of the nation and establish a new political leadership.
Advertise asked people if they would be satisfied if India was called a "potential superpower", "emerging markets" or "sleeping tiger." And "if you have it, head to India, register on www.lead.timesofindia.com».
The response stunned client: 1, 3 unique visitors to the site, more than a million hits on YouTube videos and a list of more than 34 thousand participants.
Janet Barker-Evans from DraftFCB Chicago, a member of the jury of Direct Lions , said that "the jury discussed the 1697 works from 62 countries came to almost a unanimous decision regarding the Grand Prix. They sold the idea to people who needed it ... They sell hope ».
Marcio Salem
JWT network also received the Golden Lion for lively campaign Nelka Rent-a-Car, created Costa Rican office network. Having played the wicked ways of the country, the campaign reported: "If you go on the Costa Rica, do it on someone else's car." Self-criticism and a healthy sense of humor JWT Costa Rica sunk into the soul of the jury, some even voted for the award of the Grand Prix of the campaign.
Direct Agency of the Year named agency Shackleton, Madrid. For the second year in a row it gets this award. Australia and the UK were the most awarded with the country - 5 Direct-lions. Lions also received representatives of New Zealand, Belgium, Thailand, Latvia, Germany, Argentina and other countries. The United States did not receive any awards, despite the presence of a 4-fold in the short-list.
Janet Barker-Evans, DraftFCB Chicago: «I was surprised as anyone ... considering the volume of direct marketing that is so rasprostranet in the United States».
All in all, this award was handed over 38 awards. They were chosen from 183 applicants got shortlisted.
Gold Lions
Silver Lions
Bronze Lions
via # image5992705
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