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Grand Prix and Gold Press Lions category
Most bulk nomination in Cannes (she is one of the first) - Press Lions. It received the most bids - 7442, shortlisted 692 of them entered and cherished "predator" has received 93 campaign.
Grand Prix received agency DDB South Africa for touching the print campaign for batteries Energizer. It was also served with 9 gold, 29 silver and 54 bronze lion awarded to 20 works more than last year.
Work for Energizer became the unanimous choice of the jury. The award went to the South African branch of DDB for a bold campaign, which the jury president Craig Davis called a very strong performance, which is literally "jumped out of the page».
The idea, which transmits a series of prints is as follows: parents can count on reliable and long-acting lithium batteries Energizer, toys their children will never stop working. This will help avoid any disobedience and curiosities, which usually occur when children are left to themselves. Advertising shows children whose toys with batteries stop working, and this has allowed them to find a number of not very good lessons.
"We were looking for a job that would have awakened in people a very strong response - forced them to laugh, to cry, to trust in the brand," says Davis. He said that he asked the jury to look for work, which would be "jumped out of the pages and readers for a delayed».
There were many lively discussions to determine the outcome, but the winner of the Grand Prix was determined unanimously.
Meanwhile, India has continued its proud procession of festival awards - Leo Burnett India won gold for his series of prints for Luxor. This campaign, along with the campaign for Olympus by JWT Sydney, which also won gold, was the main winner of the competition for the main prize - Grand Prix of the festival.
The US and Britain were in this category without winning, which is becoming a trend of the festival (the United States but still remind of itself in the category Cyber Lions). Last year, the owner of the Grand Prix in the category Press agency was Saatchi & Saatchi New York, which received the award for his work for P & G's Ultra Tide Stain Remover. But this year, the United States received only three bronze lion and the UK and was not at all in this category. This was clearly not because of lack of work stated in the category from the US this year received 615 papers, and the United Kingdom submitted 293 works. Last year, the US and Britain, and received seven Lions in the category Press.
Gold Lions
via # image6007305
Grand Prix received agency DDB South Africa for touching the print campaign for batteries Energizer. It was also served with 9 gold, 29 silver and 54 bronze lion awarded to 20 works more than last year.
Work for Energizer became the unanimous choice of the jury. The award went to the South African branch of DDB for a bold campaign, which the jury president Craig Davis called a very strong performance, which is literally "jumped out of the page».
The idea, which transmits a series of prints is as follows: parents can count on reliable and long-acting lithium batteries Energizer, toys their children will never stop working. This will help avoid any disobedience and curiosities, which usually occur when children are left to themselves. Advertising shows children whose toys with batteries stop working, and this has allowed them to find a number of not very good lessons.
"We were looking for a job that would have awakened in people a very strong response - forced them to laugh, to cry, to trust in the brand," says Davis. He said that he asked the jury to look for work, which would be "jumped out of the pages and readers for a delayed».
There were many lively discussions to determine the outcome, but the winner of the Grand Prix was determined unanimously.
Meanwhile, India has continued its proud procession of festival awards - Leo Burnett India won gold for his series of prints for Luxor. This campaign, along with the campaign for Olympus by JWT Sydney, which also won gold, was the main winner of the competition for the main prize - Grand Prix of the festival.
The US and Britain were in this category without winning, which is becoming a trend of the festival (the United States but still remind of itself in the category Cyber Lions). Last year, the owner of the Grand Prix in the category Press agency was Saatchi & Saatchi New York, which received the award for his work for P & G's Ultra Tide Stain Remover. But this year, the United States received only three bronze lion and the UK and was not at all in this category. This was clearly not because of lack of work stated in the category from the US this year received 615 papers, and the United Kingdom submitted 293 works. Last year, the US and Britain, and received seven Lions in the category Press.
Gold Lions
via # image6007305
