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DDB organized on the streets of Holland accidents
The Dutch insurance company Centraal Beheer Insurance Agency DDB Amsterdam and staged on the streets of poor sluchai.V multi-year successful campaign «Just call us» / «Just call us" creators developed an interactive outdoor campaign, which is bright and interesting example of how not advertising deals with people, and people with advertising. The task of the Agency is to unobtrusively offer audiences a game from which it definitely will not give up, and would be pleased to participate in it.
On the streets of the cities were set installation simulating the accident happened: falling on his head from the window of the sofa, the car broke in half, falling from the wall ladder and so on. Walk past a construction not to be photographed as a hapless victim is simply impossible.
On the campaign website you can download to get a photo that automatically take part in the voting viewers. 80 best photos were selected for subsequent print ads and billboards. Thus, the subsequent ambient-action print and outdoor advertising new campaign Centraal Beheer became fully the work of the curious and active consumers.
Many years of creative union of insurers Centraal Beheer and advertising of DDB Amsterdam is an extraordinarily fruitful. On their account banned advertising about Adam and gay Cannes movie about an unfortunate session of acupuncture, as well as the illusion of the asphalt street artist Julian Beever and many other non-standard solutions in outdoor advertising.
Creatives DDB Amsterdam invited Julian Beever to it a little bit scared of visitors of one of Amsterdam's shopping malls, drawing on the floor painting in his famous "volume" style and attributing to it a permanent slogan Centraal Beheer «Just Call Us» («Just call us »).
Unusual ambient advertising on buses. For two and a half months in the vicinity of Amsterdam went to the bus, on the rear window of which was pasted a large sticker that gives the feeling that the bus is moving backwards.
via # image1405305
On the streets of the cities were set installation simulating the accident happened: falling on his head from the window of the sofa, the car broke in half, falling from the wall ladder and so on. Walk past a construction not to be photographed as a hapless victim is simply impossible.
On the campaign website you can download to get a photo that automatically take part in the voting viewers. 80 best photos were selected for subsequent print ads and billboards. Thus, the subsequent ambient-action print and outdoor advertising new campaign Centraal Beheer became fully the work of the curious and active consumers.
Many years of creative union of insurers Centraal Beheer and advertising of DDB Amsterdam is an extraordinarily fruitful. On their account banned advertising about Adam and gay Cannes movie about an unfortunate session of acupuncture, as well as the illusion of the asphalt street artist Julian Beever and many other non-standard solutions in outdoor advertising.
Creatives DDB Amsterdam invited Julian Beever to it a little bit scared of visitors of one of Amsterdam's shopping malls, drawing on the floor painting in his famous "volume" style and attributing to it a permanent slogan Centraal Beheer «Just Call Us» («Just call us »).
Unusual ambient advertising on buses. For two and a half months in the vicinity of Amsterdam went to the bus, on the rear window of which was pasted a large sticker that gives the feeling that the bus is moving backwards.
via # image1405305
