CP + B: Musical sneakers Nike Plus provide motivation Bashny.Net

Crispin Porter + Bogusky developed a campaign for Nike Plus shoes are synced to iPod.


New movie "music" sneakers vyshedschy under taglines «Need Motivation?», Raises the issue of motivation to run, which gives the music.




- Without motivation so difficult to follow the decision, - commented on the concept of the representatives of Nike. - Campaign Nike + - this is a personal trainer who helps customize capture achievements. Athlete - not one with him his supporters, who also decided to achieve something, they will support it, adjusting, recalled the commitments.





Nike + - the result of a unique collaboration between Nike and Apple. Companies have created a system that allows athletes in real time from your iPod to get information from the chip, built in the shoes of the distance covered, time spent and calories burned.

via adme.ru