China prohibits the blocking of advertising in the country, AdBlock Plus against

Two weeks ago, the Chinese government introduced a series of new rules for the regulation of the activities of online advertising and other areas related to the internet. These rules, apparently, the most impact on the Internet giant from China - Baidu and Alibaba.

In addition, the new rules that will take effect this fall, and even prohibit the blocking of advertising. The ban on ad blockers prescribed in Article 16. The first to pay attention to this staff AdBlokPlus - a company that develops ad blocker for web browsers - for PCs and mobile devices.

Since the fall in China will be banned "the use of network access, network devices, applications that violate or hide normal advertising information, distort or block advertisements without permission charged with advertising." Also imposes restrictions on the technology companies that "intercepted, filtered, or some even violate the normal course of online advertising campaigns."



State Industry and Commerce of China (SAIC), prepare these limitations does not act through the courts or a system of penalties. This office has the right to use public services to monitor the implementation of its guidelines. The organ more authority than most similar organizations operating in other countries.

Adblock Plus creators oppose the initiative of the Chinese government. In particular, Ben Williams, head of the ABP (AdBlock Plus) business unit, said that the creation of new regulatory measures in China regarding advertising violates the fundamental rights of Chinese citizens. Now, according to company estimates, China has about 159 million users have installed AdBlock Plus, and the blocking of advertising is their

«inalienable right." "There are several reasons due to which the users can not be forbidden to block advertising. Take, for example, information security. Recently it became known that China has about 10 million Android-smartphone have been infected by malicious software that generated the feykovye clicking on advertising. I'm not saying that users will be absolutely safe from the advertising blocker, but this tool and other tools that will fall under the prohibition of autumn, reduce this risk ", - says Williams

. "The Chinese government is trying to establish control over the advertising sphere, this means that they want to decide which ads you want to block, and what - no", - says one representative of AdBlock Plus. The company is now considering the possibility of leaving China as a protest against the actions of the regulator.

At the same time against the blockers of advertising, including AdBlock Plus, it serves a large number of publishers in different countries. In Germany, in respect of AdBlock Plus several lawsuits were even filed in court. But the company has won all the cases where the legal validity of the business model AdBlock Plus has been questioned. This is a "white list" of advertisers whose ads still skipped ad blocker. According to the company, is "thematic unobtrusive advertising, which can be useful to the user." Typically, an advertiser for a hit in this list you have to pay a certain amount. Microsoft, Google and Amazon in the list of allowed advertisers have.

Source: geektimes.ru/post/278722/