«Just Do It» in Russian. For Nike removed completely Russian movie

As the Site, Nike Russia launches new promotional video for television - «Just Do It. Do not let yourself stop. " The video shows some of the leading Russian athletes who dropped during exercise in a variety of conditions.






Roller «Just Do It. Do not let yourself stop "was developed by advertising agency Nitro London, which is cooperating with Nike. The video was filmed in Moscow, the filming organized Chief Executive creative director Paul Shearer Nitro (Paul Shearer).








Athletes call for young people to take a step to play sports - "Choose a game! Do not stop!". Do not let anything - laziness, weather, city, gravity, stereotypes, lack of playgrounds - stop you to sports and fun. You should only wish it! And make a move.


As commented on the company website, Russia - a country historically rich sports traditions. Proof of this are the outstanding results of recent years. Currently, however, have become active participants in the passive observer: a whole generation grew up watching sports on TV, and would enjoy the sport. The key idea of ​​the initiative Nike is that times have changed, and the sport is an attribute of the new time.

In order for this idea to become a reality, the movie shows several sports in action, as well as from the screens of the audience asked questions.






The video begins with the appearance of a close-up in the frame of Roman Evseev, the leader of the Russian street basketball competition and the winner of Nike Battlegrounds 2007, which makes a nice jump throw the ball in the basket.








The camera pulls back and we see everything that happens in the TV screen, which looks Pod'yapol'skii Ghosh, a young Russian champion in skateboarding. Then, looking out the window, he sees other children who, in spite of winter and snow make jumping on skateboards.








Continuing the video we see Maria Sharapova, who plays in the hand with a tennis ball, and then smiles broadly at the camera and makes a superb strike from the racket over the net.








And now appears on the screen Artem Evstifeev best Russian riders on the BMX, who jumps on a bike at a dizzying height.








Then we see a train in the hall dancer Anastasia Soboleva, which is engaged in dancing with a professional dancer.






In the final, there is a famous professional football player Andrei Tikhonov, we see a close-up of his face, and then he hits the ball, showing good goal.

The video is accompanied by a vigorous fashion in music and advertising messages that are in an interrogative form appears on the screen with the advent of each athlete.

Paul Shearer commented this initiative: "This is a really great opportunity to reach out to young people and to motivate them to overcome the barriers that exist in Russia, and not allow them to stop himself from desire for the sport. This problem is very acute in Russia today. For agency Nitro work on such a multi-level campaign to Nike Russia is an interesting problem, and we hope it will inspire Russian youth ».



via # image1655655

Tags

See also

New and interesting