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"We are all witnesses" - a new campaign Nike «Witness» with LeBron James
Bashny.Net
sporting goods manufacturer Nike is launching a new round of its campaign «Witness» («Witness"), built on the use of the image of a basketball player LeBron James of the Cleveland team, "Cavaliers". The new black and white clip of the campaign will be aired during the first game of the final series NBA June 8. B>
In addition to the TV advertising campaign will involve print and interactive marketing. Campaign «Witness», popularizing and James with him Nike, originates from a giant Billboard placed in November 2005, near the basketball arena in Cleveland, where the team performed LeBron James.
Prints a new campaign under the slogan «We Are All Witnesses» («We are all witnesses") are made in black-and-white photos, and use of the games James the Eastern Conference finals. Nike prints to be placed in Sports Illustrated, Cleveland Plain Dealer and the Akron Beacon Journal this week.
TV movie also uses excerpts from the 4th game of the conference finals, in which James scored 48 points, and will be shown during the first quarter of the first game of the final series. Interactive components campaigns involve sites nikebaseball.com and nikebasketball.com, which you can download wallpaper and all the videos of the campaign over the past two years. Advertising on the Internet also uses mechanisms banner and video advertising on sports sites espn.com, si.com and cbssportsline.com.
TV and print part of the campaign were created by agency Wieden + Kennedy, and interactive elements developed R / GA.
Theme:
Maria Sharapova challenged LeBron in a new advertising campaign Nike +
www.adme.ru/new_media/2007/01/17/14429/
Maria Sharapova abandoned basketball player James LeBron LeBron
Nike Air Force celebrates the anniversary of a large-scale advertising campaign with the stars of NBA
www.adme.ru/creativity/2007/01/25/14585/
starring famous basketball players LeBron James, Kobe Bryant, Steve Nash, Amar'e Stoudemire, Rasheed Wallace, Jermaine O'Neal, Tony Parker
via ds-online.ru
In addition to the TV advertising campaign will involve print and interactive marketing. Campaign «Witness», popularizing and James with him Nike, originates from a giant Billboard placed in November 2005, near the basketball arena in Cleveland, where the team performed LeBron James.
Prints a new campaign under the slogan «We Are All Witnesses» («We are all witnesses") are made in black-and-white photos, and use of the games James the Eastern Conference finals. Nike prints to be placed in Sports Illustrated, Cleveland Plain Dealer and the Akron Beacon Journal this week.
TV movie also uses excerpts from the 4th game of the conference finals, in which James scored 48 points, and will be shown during the first quarter of the first game of the final series. Interactive components campaigns involve sites nikebaseball.com and nikebasketball.com, which you can download wallpaper and all the videos of the campaign over the past two years. Advertising on the Internet also uses mechanisms banner and video advertising on sports sites espn.com, si.com and cbssportsline.com.
TV and print part of the campaign were created by agency Wieden + Kennedy, and interactive elements developed R / GA.
Theme:
Maria Sharapova challenged LeBron in a new advertising campaign Nike +
www.adme.ru/new_media/2007/01/17/14429/
Maria Sharapova abandoned basketball player James LeBron LeBron
Nike Air Force celebrates the anniversary of a large-scale advertising campaign with the stars of NBA
www.adme.ru/creativity/2007/01/25/14585/
starring famous basketball players LeBron James, Kobe Bryant, Steve Nash, Amar'e Stoudemire, Rasheed Wallace, Jermaine O'Neal, Tony Parker
via ds-online.ru
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