As the slogan for you mobile operator - "It's for you"? RA "Hippo" for JSC "Baikalwestcom"

Irkutsk mobile operator "Baikalwestcom", the largest in Eastern Siberia, April 20, 2006 entered the market with a new generation of mobile network CDMA 2000 1x, known under the brand Wellcom.


How to tell the agency website in the spring of 2007 after optimization of tariff lines started an advertising campaign. Its primary task was to inform potential customer about the new standard, clearly distancing himself from the traditional GSM, as well as to demonstrate the profitability of the new tariffs Wellcom. On this basis, the specialists of the RA "Behemoth" create video clips, which are built in the image of CDMA users as a man of the modern and mobile, who appreciates convenience and knows how to count money.











Creative Group:
Client: JSC "Baikalwestcom»
Head of Marketing Alexander Tsvetkov
Agency: RA "Behemoth»
Creative Director: Alexander Dyakonov
Copywriters: Faith Agulova Elena Rudaeva
Designer: Ekaterina Petrova
Project manager: Ludmila Ezhemenskaya
Production: «Studio 217»
Producer: Irina Bystrov
Director: Alex Tishkin
The operator Eugene Ermolenko
Music: Studio 100Pro ( Vlad shafts )



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