Be a friend, do not take money from Sberbank Bashny.Net

Leo Burnett Moscow has issued his third video for the Savings Bank of Russia. The movie "The present true friend" complements the campaign in which the Savings Bank shows the connection of times, a long life of the bank and its importance in the lives of ordinary lyudey.Kreativny account Sberbank Leo Burnett Moscow won in June this year and over the past 5 months has created three commercials, in which combined with the current reality of retro music and retro-values.

The old, familiar to all songs and video tell the story of people who come to Sberbank. In the first video it was a girl who came for a loan to the song "Do you believe me or not?", The second video about safe deposits was used tribute military version of the song "Dark Night" performed by Boris Grebenshchikov.

New video shows a boy who grew up, but stayed true to the brand from his childhood. Especially because it is associated with the Savings Bank not only monetary relations, but also feelings. The reunion with childhood memories happen to the song "strong friendship" from the cartoon "Timka and Dima" (words M.Plyatskovskogo, myzyka B.Saveleva).



Previous videos of the campaign:



via / tv-spot / 2008/08/18/23591 /