"Sunrise" advertised restaurant Fyodor Bondarchuk

The director and actor Fyodor Bondarchuk opened his own restaurant in Yekaterinburg. Campaign Italian restaurant Paparazzi developed RA "Sunrise" The authors of the discovery itself has decided to draw the attention of the fashion wealthy young audience to the restaurant and to consolidate the image of Paparazzi "star" place.

Was developed for this unusual direct. Vozdeystovovat the broad young audience began with the most active members of the party.

For starters were selected several dozen local trendsetters (DJs, TV and radio, bloggers and just trendy party-goers). Specially hired professional photographers followed them for a week, quietly taking pictures.


Five days before the opening of the restaurant every object shadowing received an envelope with your photos and invitations to a restaurant with a picture of Bondarchuk, holding the camera, and the inscription "Paparazzi in the city».























Since Yekaterinburg representatives selected audience know each other, if not in person, through someone else, rumors spread quickly about the campaign. Astonished trendsetters told about what happened to the widest circle of acquaintances. The bloggers posted a story and photo received on the network, TV and radio mentioned the action in the air. At the opening of numerous guests we were pleased that the hall was quite spacious Paparazzi to take all stakeholders.



















Residents campaign Paparazzi remember nonstandard outer structure.









Creative Group:

Creative Director - Andrew Gubaidullin
The idea - Eugene Primachenko Alexander Parkhomenko
Art Director - Vladislav Wood
Photos by Fyodor Bondarchuk - Mikhail Korolev
Photographers paparazzi - Fame studio
Administrator - Catherine Shikhova

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