Typography in print advertising

Once upon a time, "three hundred years ago," there were almost no pictures in advertising - appealing texts seeking to draw attention to themselves, both in content and in form. Somehow. Several fonts, different pins and only partially the location of the text - this toolkit had at the dawn of advertising creators of newspaper ads.

Everything is different now, which we are all happy about. But the game with letters – with typography – is still one of the most favorite techniques of copywriters and art directors around the world.

A much richer toolkit allows you to create a variety of prints, which are dominated by letters. Letters from various objects and materials, letters, the constituent objects themselves. Excellent fonts, letters written by hand. The letters are flat and the letters are three-dimensional. And letters paying tribute to those who just started modern print advertising.

This material contains a huge collection - more than 180 prints - examples of excellent typography in advertising, conditionally divided into 10 sections.

In some cases, the print was difficult to attribute to any one method, and therefore had to give preference to the most suitable.

Letters from objects

Objects in letters

Letters from materials

Letters as part of the picture

Letters by hand

Handmade letters

Old school

Volume letters

Logabukaf

And just letters.

Letters from objects

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Typography in print advertising