"Football podstava» Heineken Bashny.Net

In order to convince potential customers that Heineken created for entertainment among friendly male company, JWT Milan decided to play with them a good joke. The most sacred moment for most beer lovers - is watching a soccer game with friends. It is well known and it has been devoted a lot of beer spots. But even so, in real life there are often risky situations when men have to elect and to compromise, giving the wishes of the girl or the instructions of his boss.



It was on this soft and pliable part of the male population and the campaign was aimed JWT Milan «Are You Still With Us?» / «You still with us?", Which was launched last summer. In TV commercials Heineken taught men to be tougher with their halves norovyaschie dilute the male campaign while watching the match. On the campaign website you can get acquainted with the rules of this male friendship, pass the test, play online game and find a lot of different entertainment because Heineken, as it is known, is designed for entertainment among friendly male company.

To finally convince their potential customers, Heineken decided to play with them a good joke. On the eve of UEFA Champions League "Real" with "Milan" they recruited 200 volunteers from among the wives, bosses, journalists and teachers who persuaded more than 1,000 soccer fans to sacrifice watching the match for the musical-poetic events to which they were obliged to go.

15 minutes after the start of the concert affair was disclosed to the indescribable joy of the men present Heineken started a video broadcast of the match.

"Football the bases» Heineken, which killed 1,136 fans covered all TV channels and thematic web sites. One and a half million viewers Sky Sport looked at all this action live. 10 million Italians learned of the event on the day of the news. The event was an unprecedented viral effect on the Internet. 40 in stock! 56 Comments

• March 15, 2010
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