Rozygrashi 2013

In the past 2013 the undisputed champion of promotional lottery game was the fear. No one, no one asked and did not ask questions if they want to be scared or not scared. In these activities to avoid participation was impossible. To attract attention, has been used another popular method. Items were given prizes for quite harmless, but hard tests.
And on the eve of New Year and Christmas, which became probably the most popular before these holidays, was the last view of the drawing - a gift giving in the most unexpected circumstances. In the continuation of the past fifteen best jokes of 2013.

To promote the film "Telekinesis" (a remake of "Carrie" in 1976) in a coffee shop in New York staged a macabre joke. Visitors cafes, going in the morning with a cup of coffee, obviously did not expect to see there furious medium, creative real magic.


End of the World by LG
LG has decided to move its draw all the limits of the possible, create a real end of the world. Imagine, you come to get a job, quietly sit down on a chair and then the world begins to crumble before your eyes.


Christmas with WestJet
In the run up to Christmas airline WestJet has presented its passengers an unforgettable surprise. Maybe you will cry with joy and emotion.


Shock in the toilet bar
The PSA safe driving can kill a man before he sits behind the wheel. The British Ministry of Transport and London agency Leo Burnett used shock tactics in the campaign against drunk driving. Scarecrow called Pub Loo Shocker, that is, "Shock in the toilet bar».


Heineken. "Applicant»
Applicants wishing to participate in an internship in one of the departments of the company Heineken, instead of answers to common interview questions had to do incredible things.


Checking friends allegiance from Carlsberg
Marketers beer brand decided to see what people are willing to go to help your best friend in trouble. Party raffle at three o'clock call his / her best friend and tells the shocking story. Allegedly he happened to be in the underground poker club, losing to the nines, and if one in a couple of hours will not bring 300 euros, the poor thing cover.


Murder in the elevator
Agency viral marketing Thinkmodo arranged random people real test "for lice." To promote crime thriller "One less» (Dead Man Down), they rigged the murder scene and hidden cameras filmed the reaction of people. Imagine you are waiting for the elevator. The doors open and you see a man noose strangling his victim. What would be your first reaction?


Substituting into the toilet from LG
Visitors World Fashion Centre in Amsterdam enter the men's room is clear for what purpose. Above the urinals installed multiple monitors with a harmless advertising. When the victim unzips his fly, the image on the monitor abruptly gives way (as if it tore from the inside), and the screen appears a beautiful girl who behaves as if he really is behind the glass and sees everything. "Do business" in such a situation - not an easy task.


Stress test of Nivea
Manufacturer of Nivea Care believes that the protection needs in any situation. Especially if, at the airport, all of a sudden you see your picture in the paper, then in the "special edition of the news", and then on the speakerphone Airport hear their signs. To top it all suddenly collapsed troubles appear cops ...


Test drive a Pepsi
Racer American racing series NASCAR Jeff Gordon (Jeff Gordon) disguised in shabby boom and goes to the store to choose a car and allegedly accidentally agrees to test drive a supercar, taking jar Pepsi with hidden hidden camera. Company in this test drive it is the unsuspecting seller who will remember this day for a long time.


Quit all for Heineken
In the next drawing from the brewery all like a dream: a luxurious girl at the bar, who also likes beer and football, she starts a conversation with you. A few minutes later you see the offers along with it the Champions League final. In London. Flight 2 hours. Ready to quit?


Samsung. See, not looking
In the hall of the train station in Zurich installed machines that are able to win the smartphone Samsung Galaxy S4 or a substantial discount on it. To do this it was necessary for 60 minutes without taking his eyes to look at the smartphone in the machine. Thanks to Smart Pause the smartphone immediately gave to know if people look away from the screen. Remain calm and focused was not so easy. Test constantly provoked sharp sounds and happening around, arranging for some integer representation.


Photoshop Stop
In advertising, Adobe Photoshop famous photographer Erik Johansson in real time to edit pictures of people waiting transport. Funny experiment results are displayed on screen mounted in the billboard.


Roulette travel Heineken
Beer brand again experiencing people, figuring out whether they are ready to give up everything for the sake of a free trip to any country of the world. Imagine you are at the airport, ready to go on a long-planned route. Suddenly, you are offered a free trip, but in an entirely different direction. What should determine roulette. And there is one condition: you have to go there right now.




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