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"Do not throw bottles ...» Heineken calls to share good
Heineken Premium Light shows human nature - teaches beginners to "share good" with drugimi.Kogda man discovers something that he really likes, his first impulse - to share the fun with friends. Heineken USA, referring to a study which revealed that once tasted Heineken Premium Light people come back and buy more, led the movement called «Share the Good» (~ Share the good), designed to get people to try Heineken Premium Light and share it with your friends .
«Share the Good - a movement aimed at solving the human genetic thrust to all new and desire to share new experiences with your friends," said Brian Citron, director of brand Heineken USA. "This is more than the usual advertising slogan - it is a movement that inspires people to break away from the usual comfort and try something new, and then share this positive experience with others. Share the Good advises people to try the Heineken Premium Light and, most importantly, allows you to share your discovery with friends ».
The campaign was developed agency Wieden + Kennedy. TV movie was made with the participation of well-known and awarded film director Todd Haynes and shows how great to share a good, regardless of social status and differences. The brand has developed an impressive media plan that includes participation in the top talk show on national television.
The campaign started on April 21. It is aimed at lovers of lager and encourages them to try the Heineken Premium Light. The action will involve interactive media, television, print and radio advertising.
Consumers will be able to take a direct part in the campaign online Heinekenlight.com. Visitors to the website will feature the possibility for downloading and posting photos, publishing reviews and stories relating to the experience gained from the Heineken Premium Light.
«Share the Good is built on the ability of people to communicate with one another in the company of delicious beer," added Citron. "Now more than ever, consumers are interested in communicating with the brand. The new website is far from the standard of brand communication with customers, we really share all the most good with the customer and invite all fans of Heineken Premium Light do the same ».
via adme.ru
«Share the Good - a movement aimed at solving the human genetic thrust to all new and desire to share new experiences with your friends," said Brian Citron, director of brand Heineken USA. "This is more than the usual advertising slogan - it is a movement that inspires people to break away from the usual comfort and try something new, and then share this positive experience with others. Share the Good advises people to try the Heineken Premium Light and, most importantly, allows you to share your discovery with friends ».
The campaign was developed agency Wieden + Kennedy. TV movie was made with the participation of well-known and awarded film director Todd Haynes and shows how great to share a good, regardless of social status and differences. The brand has developed an impressive media plan that includes participation in the top talk show on national television.
The campaign started on April 21. It is aimed at lovers of lager and encourages them to try the Heineken Premium Light. The action will involve interactive media, television, print and radio advertising.
Consumers will be able to take a direct part in the campaign online Heinekenlight.com. Visitors to the website will feature the possibility for downloading and posting photos, publishing reviews and stories relating to the experience gained from the Heineken Premium Light.
«Share the Good is built on the ability of people to communicate with one another in the company of delicious beer," added Citron. "Now more than ever, consumers are interested in communicating with the brand. The new website is far from the standard of brand communication with customers, we really share all the most good with the customer and invite all fans of Heineken Premium Light do the same ».
via adme.ru
