Heineken: the real Jamaica without dreadlocks and reggae

On TV channels in Britain published the first video from the new campaign of beer Heineken «The Unofficial Drink» - «unofficial drink».

In this campaign, Heineken ironically about the tradition of the beer brands will certainly be the "official drink" all sorts of sports and social events (apparently, Heineken has in mind, and yourself - this is the official beer of the Champions League UEFA), as well as in a fun way promotes the idea of ​​a genuine authenticity, not the superficial coloring.



In the video "Jamaica" in the bar on the ocean Jamaicans drink Heineken and engaged in the usual chores. There are tourists, and in seconds the bar is transformed into something that people used to think of this Jamaica and its "official symbols": black-yellow-green flag, reggae, dreadlocks, drinks in pineapples ...

Tagline: «Unofficial drink of Jamaica since 1938" - "unofficial drink of Jamaica since 1938».



Creative Agency has developed The Red Brick Road, prodakshenom engaged Partizan. The series took director Eric Lynne, received at the Cannes Film Festival ended a golden (for the movie Wombleminki for Viagra) and two silver lions (for continuing series of Viagra and video Tea for VW Golf).

Soon it will be aired a second video campaign - «Ireland».



Agency: The Red Brick Road, London
Art Director: Jason Lawes
Copywriter: Sam Cartmell
Agency Producer: James Faupel
Production Company: Partizan, London
Director: Eric Lynne
Producer: Miranda Johnstone
DP: Steve Keith-Roach
Art Director: Joel Collins
Post-Production: Sam Davidson @ The Moving Picture Company
Editor: Sam Sneade @ Speade
Sound Engineer: Nigel Crowley @ 750 mph




via paedia / reels / 2007/06/25/506179 /