With a print advertising Bashny.Net

Print, in addition to its primary function of binding documents has been widely and very creative use of advertising.

The ability to press firmly and permanently fix the dye transfer prints or on various media are widely used in creative and predominantly guerrilla advertising. Advertisers stamp everything from the hands of visitors to the various events, to the fallen leaves and traffic fines.

Input klubnayaGermanskie creators of Scholz / Friends for advertising tattoo parlor «All Style Tattoo» to replace the traditional entrance to the club printing makeshift paperweight with a print tattoos. The imprint becomes so realistic that in the twilight of his club is almost impossible to distinguish from the real tattoo. As a result of the successful "printed" campaign, the number of visitors to the site «All Style Tattoo» has increased by 160%, and two months later the studio was equipped with orders for the next six months.





Those guys from the Scholz & Friends have turned the club entrance print bracelets as part of an advertising campaign of a jewelry store Melange Accessoires.



Concerned that the drunk visitors got home safe and sound disco-bar «Play» Mumbai put every newcomer to the bar to the visitor on the wrist seal with a phone number close to him, and the words "If you find me unconscious, please call .... '. The campaign took place in the fight against drunk driving.



In protest against the trafficking in human beings a human rights organization Amnesty International in Austria stamped clubbers bar codes, which instead of numbers were printed the words "Stop Human Trafficking" and the website address of the company.



At the award ceremony of the festival Creative Circle Award in Denmark advertising agency WinWin originally announced the recruitment of new personnel. At present all the brush had been stamped, which imitates an inscription from the hand of "Call Mikel on the work WinWin 40-11-33-80». Mikel - is the creative director of the agency itself, and said the phone - in fact, his personal number. Creative Print is actually a sign that would leave each participant of the event, after a brief conversation with the head of WinWin, thus sparing the latter from the ado about the shortage of staff. As a result of the campaign was supplemented agency copywriter and art director.



New Zealand Post is the official sponsor of the national advertising festival AXIS Awards, and creative service of the state institutions involved in communication agency Saatchi / Saatchi. With these two facts New Zealand postal service is often a surprise surprising creativity. In another ceremony AXIS Awards advertising awards to stamp their mail advertising wrist all present.



On another occasion, in order to increase the number of applications in the category of «Direct», Saatchi / Saatchi sent to all creative director registered printing by which the head could appreciate the work as "gold", "silver", "bronze" or "shit". < br />


Guerrilla

In December 2009, in the UK unexpectedly dropped a lot of snow. The whole country for a few days was covered with a thick layer of crystal-white sparkling flakes. Creators from JWT London priminuli not take advantage of this unique opportunity for guerrilla advertising refreshing drops Polo. With urgently specially-manufactured forms advertisers left snowdrifts on volume prints in the form of the well-known Briton kadomu round candy. The work was gold at Cannes Lions 2010 in the category «Ambient: small scale special solutions».



Sponsored footprints in the snow left and the Swedish Agency VOLT, recalling the harsh winter, the inhabitants of the north of the cheapest flights to Dubai with Norwegian airlines.



As part of the campaign Center Trichology Hair Loss Clinic agency DDB / Rapp Collins Brussels stamped deciduous autumn leaves center logo and the slogan "Too bald?».



Agency Memac Ogilvy & Mather printing used as an instrument of guerrilla advertising Berlitz language school in the UAE. The assurances of the authors of the campaign, about 74% of the population are foreigners who do not speak Arabic, while all official documents (including parking fines) in the UAE are printed only in the official language. Creators have made a seal with the inscription "Do you want to learn Arabic?" And the coordinates of a language school, and stamped it several hundred fines for parking attached to the car under the windshield wipers.



Brazilian Agency proposed OpusMúltipla beauty salon Sandra Martins Makeup use print instead of a business card. On the stamp in the form of a trace of lipstick written name and phone number of the passenger compartment.



Finally, we offer a few samples of stamped prints. Issue travel «Travel More» «drew» the main attractions around the visa stamps, thus demonstrating that you can travel without leaving home. Slogan: Magazine overweight luggage: rich content for your trip.

Editora Europa: Stamps - Pisa Tower

Editora Europa: Stamps - Liberty Statue

Editora Europa: Stamps - Eiffel Tower

Images of famous musicians started out visa stamps stmvoliziruyut music radio station Ram FM 93, 6, is not knowing the boundaries of broadcasts from Jerusalem to Ramallah.

Ram FM: The Beatles

Ram FM: Kylie Minogue

Ram FM: Elton John

Ram FM: Bob Marley

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