33 the idea of ​​advertising on benches Bashny.Net

Man spends a significant amount of time away from home, advertising has mastered almost all the street "media", including urban skameyki.Na West benches were used for advertising purposes a relatively long time. Yes, and a variety of techniques in the foreign Bench advertising is good. Russian advertisers, too, would like to get close to the street that channel of communication, but with our laws, and other realities of bureaucratic red tape, completely discourages any desire to dig the nose of earth, it is not too easy. And while we are still dreaming of that will come a time when installing a bench will not take three months, let's look at the world "Krämerbrücke creative».

The benches on which sit to see

Brand underwear Victoria's Secret put branded benches in the subway. Very close to the poster with Adriana Lima in a bra from the new collection VS.

The benches on which you can not sidet


Nike's parks prevented people sat on the benches. They simply removed the plank on which sit, leaving only the back benches.



Fitness Centre Companhia Athletica and DDB Brasil made the benches in public places inclined. This shop simply will not allow to sit down anyone who tried to do it, I slid off her.

The benches on which sit desyatiletiyami

British PSAs calling to help cancer research. The memorial park was established in London 8 benches with inscriptions such as "Susan James loved to sit here. And he continues to love. Through cancer research ».

Bench for those who have problems with dyhaniem

Means for breath freshening showed that it would be better to sit separately skunk.

Former skameyka

Advertising dietary product GelaToni Diet. Slogan: Control your weight with GelaToni Diet.

Bench which sblizhaet

Mark / BBDO in the Czech Republic as part of a global marketing concept liqueur Becherovka «Get Closer» / «Become closer" invented "bringing together" shops.

Bench for toschih

German McCann Erickson established a very narrow bench as a means of advertising for weight loss.

Partial skameyka

Denver water utility, many years encourages consumers to save water, a few years ago showed that a person does not need a whole bench to sit down. Slogan: "Use only what you need».

Comparative skameyki

Denver Water has also used two benches of different sizes to demonstrate the difference between actual consumption of water and necessary.

Brutal skameyki

Kellogg's Frankfurt office with the help of Leo Burnett instilled in women inferiority complexes and urged them to start eating cereal diet. It took a little bit for that - set in a park bench with an elastic seat. "Boards" sag under the sitting and drive them to the horror and suffering over its own weight.

Giant skameyki

Pampers has shown how difficult it has to kids - "See how hard it is to just sit down».



Another giant bench did creators of the London agency AKQA campaign for Lumix ZX-1 eightfold optical zoom. In several cities in the UK have been placed giant copy of ordinary objects.

Passers-by could be photographed next to these items on them and in them, and then upload photos to the company website.

Tattered skameyka

Indian School of martial arts beat existing relief bench.

Benches on which sleep bezdomnye

Social advertising aimed at helping the homeless - "Do not let the benches to get home».

Benches how doma

IKEA tries to do the opposite bench the same cozy and comfortable as your home sofa.

Benches how to skate park

French agency Publicis Conseil prepared a Christmas gift for skaters, benches wrapped in packing paper.

Benches in posylke

FedEx has demonstrated that any thing can now be carefully packaged and sent in either direction.

Tasty skameyka

Park adaptation slogan "Have a break - have a Kit Kat» by agency JWT London.

High-tech skameyki

Toyota free to charge the phone and provide services WiFi to promote the new Prius car using benches with daisies. The campaign was held under the motto: "harmony between man, nature and technology" and is one of the most talked about news among residents and visitors to Boston.

Benches trick

International Network of designer clothes shops and the agency Superette DDB New Zealand to advertise on the benches, which was printed on the legs of young ladies dressed in miniskirts, and stayed for about an hour.

See also:

Advertising at bus stops

Advertising on buildings

Advertising on buses

via www.adme.ru/kreativnyj_obzor/2008/07/22/12453/