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7 ways to manipulate advertising
Relatively few honest ways of obtaining money from the target audience, based on a simple psihologii.Lyudi for the most part tend to to give in to the tricks of provocation and manipulation of various kinds. So we arranged that "and do not deceive me hard, I delude myself happy».
All methods of manipulation and fraud linked to the same things. With the basic human needs that make up the Maslow pyramid, and its variations, is, by the way, due to a lesser extent. Food, water, sleep, and rough sex - this is very important, but it was too primitive.
In today's society has long been to the fore very different needs (those somehow in itself bad or poorly met, with the exception of rough sex in some individuals). Person who are a social animal, is infinitely important to meet the needs of a different order: to be loved and to be cool, whatever that may mean.
It is creating an illusion that's all this is the same and is engaged in advertising, which the majority of which infuriates all, but which somehow triggered at least a part of their audience.
1. Pressure on the mind of every human zhelaniya.V live hordes of cockroaches, just waiting for the moment to get out of their corners and start waving banners with the words "You're a loser!", "We told you that no one can fall in love" and "And Masha in school was always cooler than you, now." It's all very simple to explain fears - the fear that your social and personal-important needs will never be realized.
The game almost every advertising message, which shows a way of life in society is considered desirable. Luxury office on the top floor of a skyscraper, carefree travel, happy in love, and so on. The Russian advertising it started 20 years ago since the movie Bounty «Paradise pleasure" and will continue as long as it will be replaced by the most important human needs. That is forever.
2. Zapugivat.Lyudi shy. Especially in regard to health and appearance.
The older the person, the more he thinks about health, because it becomes more difficult to live with. In the morning, it is impossible to get out of bed, here it hurts, here postrelivat, and here that and look at all fall off. A cheerfulness something you want, you want to ride twenty years, if not forever, then at least a couple of decades. The older generation of the problem develops into another - to live longer.
Appearance is very well correlated with those described in the first paragraph. If you're ugly, then you are unlikely to fall in love, and success is most likely not shine.
The most striking examples of the application of this paragraph: advertising Danakora where the elderly and adults scare going wild cholesterol levels, and advertising toothpaste, where "passersby" propose to measure the amount of bacteria on the teeth, and then they gasp, as if they have just been informed that all have cancer in the terminal stage. This is disgusting and unnatural played funk, shown in both cases, sadly, some people is triggered.
3. Create the problem and offer a way to manipulate reshenie.Etot follows naturally from the previous two. When advertising is already frightened his victim, she figuratively, smiles and pulls out from behind the solution to all problems, and a direct ticket to the satisfaction of all needs.
All are happy, loved, cool. On the teeth there is bacteria on vessels - cholesterol plaques, career flourishes, house turns into a full cup. Celluloid person sverhschastlivye smile, all the sick, and sales are growing.
4. To create the illusion of "Can" .Etim way most trades in banks and other financial companies that promise mountains of gold to its customers. In its communication, most of them presses the dolce vita, which is sure to come from their customers if they refer to them, in exchange speculation zhahnut all their material possessions or vpryagutsya forever in payment loans. "You can afford everything", according to the advertising of credit products, so people have created a false sense of wealth and power. And the feeling is pretty darn tempting and attractive.
Therefore, on the Russian TV channels, for example, was a possible movie in which Pope Household appliances allows his offspring put into the cart whatever he wants, it is accompanied by the phrase "Today, everything is possible, my son!". Yeah, today is possible, and tomorrow you, kid, you'll only have noodles PSU because your generous Almighty Dad will pay this loan.
5. Refer to avtoritetam.Chelovek not be completely competent in all areas of life, so characteristic of him to listen to people who are more versed in those or other matters and more authority. That is why in our advertising as many people in white coats, experts, laboratories and equipment of unknown origin and purpose.
Russian Dental Association recommends gum, Association of Dermatologists approve creams, and the Union of pediatricians of Russia marked almost every children's brands. Even LG refrigerators tested "Clinical Institute of Nutrition" and recommended "the National Association of Dietitians and Nutritionists." For big money, of course, is recommended. And irresponsible part of the audience believes recoup money brand.
6. Use all the wealth of comparative vocabulary. "New", "unique", "revolutionary", "first", "unique", "more", "effective" and so on and so forth - there is no end to these enthusiastic adjectives and nouns designed to create the target audience the impression that the product is only worth considering, and everything else - an old inefficient nonsense.
If you think about it, what is still lucky that the Russian advertising forbidden to use the word "best" and all superlatives.
7. And, most importantly, show siski.Vechny and one of the most reliable ways to bring to his customers. Even if you are trading with cardan shafts for KAMAZ.
Xenia Lukicheva
Website
Also read: How to cheat customers
Tricky marketing
Dodge sales
via www.adme.ru/articles/ulovki-rasprodazh-324655/
All methods of manipulation and fraud linked to the same things. With the basic human needs that make up the Maslow pyramid, and its variations, is, by the way, due to a lesser extent. Food, water, sleep, and rough sex - this is very important, but it was too primitive.
In today's society has long been to the fore very different needs (those somehow in itself bad or poorly met, with the exception of rough sex in some individuals). Person who are a social animal, is infinitely important to meet the needs of a different order: to be loved and to be cool, whatever that may mean.
It is creating an illusion that's all this is the same and is engaged in advertising, which the majority of which infuriates all, but which somehow triggered at least a part of their audience.
1. Pressure on the mind of every human zhelaniya.V live hordes of cockroaches, just waiting for the moment to get out of their corners and start waving banners with the words "You're a loser!", "We told you that no one can fall in love" and "And Masha in school was always cooler than you, now." It's all very simple to explain fears - the fear that your social and personal-important needs will never be realized.
The game almost every advertising message, which shows a way of life in society is considered desirable. Luxury office on the top floor of a skyscraper, carefree travel, happy in love, and so on. The Russian advertising it started 20 years ago since the movie Bounty «Paradise pleasure" and will continue as long as it will be replaced by the most important human needs. That is forever.
2. Zapugivat.Lyudi shy. Especially in regard to health and appearance.
The older the person, the more he thinks about health, because it becomes more difficult to live with. In the morning, it is impossible to get out of bed, here it hurts, here postrelivat, and here that and look at all fall off. A cheerfulness something you want, you want to ride twenty years, if not forever, then at least a couple of decades. The older generation of the problem develops into another - to live longer.
Appearance is very well correlated with those described in the first paragraph. If you're ugly, then you are unlikely to fall in love, and success is most likely not shine.
The most striking examples of the application of this paragraph: advertising Danakora where the elderly and adults scare going wild cholesterol levels, and advertising toothpaste, where "passersby" propose to measure the amount of bacteria on the teeth, and then they gasp, as if they have just been informed that all have cancer in the terminal stage. This is disgusting and unnatural played funk, shown in both cases, sadly, some people is triggered.
3. Create the problem and offer a way to manipulate reshenie.Etot follows naturally from the previous two. When advertising is already frightened his victim, she figuratively, smiles and pulls out from behind the solution to all problems, and a direct ticket to the satisfaction of all needs.
All are happy, loved, cool. On the teeth there is bacteria on vessels - cholesterol plaques, career flourishes, house turns into a full cup. Celluloid person sverhschastlivye smile, all the sick, and sales are growing.
4. To create the illusion of "Can" .Etim way most trades in banks and other financial companies that promise mountains of gold to its customers. In its communication, most of them presses the dolce vita, which is sure to come from their customers if they refer to them, in exchange speculation zhahnut all their material possessions or vpryagutsya forever in payment loans. "You can afford everything", according to the advertising of credit products, so people have created a false sense of wealth and power. And the feeling is pretty darn tempting and attractive.
Therefore, on the Russian TV channels, for example, was a possible movie in which Pope Household appliances allows his offspring put into the cart whatever he wants, it is accompanied by the phrase "Today, everything is possible, my son!". Yeah, today is possible, and tomorrow you, kid, you'll only have noodles PSU because your generous Almighty Dad will pay this loan.
5. Refer to avtoritetam.Chelovek not be completely competent in all areas of life, so characteristic of him to listen to people who are more versed in those or other matters and more authority. That is why in our advertising as many people in white coats, experts, laboratories and equipment of unknown origin and purpose.
Russian Dental Association recommends gum, Association of Dermatologists approve creams, and the Union of pediatricians of Russia marked almost every children's brands. Even LG refrigerators tested "Clinical Institute of Nutrition" and recommended "the National Association of Dietitians and Nutritionists." For big money, of course, is recommended. And irresponsible part of the audience believes recoup money brand.
6. Use all the wealth of comparative vocabulary. "New", "unique", "revolutionary", "first", "unique", "more", "effective" and so on and so forth - there is no end to these enthusiastic adjectives and nouns designed to create the target audience the impression that the product is only worth considering, and everything else - an old inefficient nonsense.
If you think about it, what is still lucky that the Russian advertising forbidden to use the word "best" and all superlatives.
7. And, most importantly, show siski.Vechny and one of the most reliable ways to bring to his customers. Even if you are trading with cardan shafts for KAMAZ.
Xenia Lukicheva
Website
Also read: How to cheat customers
Tricky marketing
Dodge sales
via www.adme.ru/articles/ulovki-rasprodazh-324655/
